General Manager, Marketing and Business Development SG 2 at SonySugar Limited

Reporting to the Managing Director, the position is responsible for Initiating and updating the Company’s Sales and Marketing strategies and policies.

Specific responsibilities will include:-

• Initiating and updating the company’s sales and marketing strategies and policies;
• Developing, reviewing and implementing brand development policies;
• Initiating and developing new products;
• Developing and venturing into new markets;
• Identifying, recruiting and retaining customers;
• Maintaining good healthy relationship with the customers;
• Generating the annual company sales forecast and monthly demand schedules to guide production;
• Generating the annual company sales and marketing plan;
• Generating the annual company business development plans; Building a strong customer base and promoting customer service culture;
• Developing an optimum distribution structure for company’s products;
• Generating and implementing new product development plan;
• Advising management on best pricing strategies for profitability;
• Developing and monitoring SonySugar’s brand performance in the market;
• Developing a strong positive corporate image for the company;
• Conducting regular marketing research to sharpen company’s competitive edge;
• Reporting performance trends for company and industry;
• Developing, coordinating and implementing corporate business development plans;
• Advising on product differentiation and needs for quality improvements;
• Monitoring brand performance;
• Planning and conducting regular market surveys to determine market preferences;
• Analyzing periodic reports and trend analysis;
• Setting and monitoring brand targets;
• Monitoring SonySugar’s brand performance in the market;
• Developing and implementing brand campaigns programs;
• Initiating new product development initiatives.

Job Specification/Requirement:

• Masters in Business Administration/Management or equivalent from a recognized institution.
• Bachelor of Commerce Degree Marketing option equivalent from a recognized institution
• Professional qualifications in Sales Management.
• At least fifteen (15) years’ relevant work experience five (5) of which must be at senior management level.
• Member of Marketing Society of Kenya/Chartered Institute of Marketing.
• Leadership course lasting not less than four (4) weeks from a recognized Institution;
• Computer Proficiency.
• Fulfilled the requirements of Chapter Six (6) of the Constitution