General Manager, Sales & Marketing at Agro-Chemical and Food Company

ACFC/02/2025/003
Duties and Responsibilities

• Maintain direct contact with the Company’s current and potential customers stakeholders, leaders, and the public at large for understanding and goodwill, confidence building and public opinion influencing;
• Coordinate the sale of yeast, alcohol and other by-products, overseeing the transport and distribution network at local and regional levels of these products;
• Oversee marketing plans, advertising, promotion, research and ensuring that ACFC products meet market standards.
• Organize major events like Company anniversaries, public and promotional forums, and coordinating the Company’s sporting activities, Board functions and meetings,
• Coordinate participation at shows and exhibitions and organizing for press supplements and coverage of these functions;
• Liaise with the Resident Director and Chief Executive on coordination of the
• Company’s philanthropic activities which include community projects, schools, institutions and fundraising where applicable and in line with the Company’s social responsibility policy;
• Oversee the handling of all external visitors to the Company;
• Coordinate the preparation of monthly and ad-hoc reporting on the Marketing and
• Sales functions and taking responsibility for the Marketing budgetary control for the department;
• Provide relevant and accurate marketing and sales information from field visits where applicable on ACFC products and services to external parties and for strategy formulation;
• Review incidents of violations against organizational policy and regulations as well as handling employee disputes and take appropriate action in line with approved policies, procedures and regulations. 
• Coordinate the monitoring and evaluation of the performance of staff against set targets and objectives and implementing development action plans aimed at building the capacity of individuals and multi-disciplinary teams and Company goals; and
• Facilitate the preparation of monthly progress reports showing achievements of the
• Sales and Marketing function against planned targets as well as providing justification for performance variances and defining areas of improvement.

Person Specification
For appointment to this grade an officer must have:-

• Minimum fifteen (15) year’s work experience in a marketing field with at least five (5) years relevant experience in senior management;
• Masters degree in any of the following disciplines: Chemistry, Food Science and Technology, Chemical Engineering, Commerce (Marketing option) Marketing or equivalent qualification from a recognized institution;
• Bachelors degree in any of the following disciplines: - Chemistry, Food Science and Technology, Chemical Engineering, Commerce (Marketing option), Marketing or equivalent qualification from a recognized institution; or
• Bachelor’s degree in any of the social science plus a Postgraduate Diploma in Marketing.
• Management Course lasting not less than four (4) weeks from a recognized institution;
• Registration and membership to a relevant professional body;
• Proficiency in computer application skills;
• Valid driving license; and
• Fulfilled the requirements of Chapter Six (6) of the Constitution.

Key Competencies and Skills

• Strong analytical skills
• Strategic and innovative thinking
• Effective communication skills
• Strong interpersonal skills
• Ability to mobilize resources
• Negotiation skills