General Trade Manager at CDL Human Resource

Planning:

• Develops Sales plans and budgets, with clear roadmaps on how to achieve or exceed the annual sales objectives for GT Channel. Monitor and control the sales budget, address deviations in time to ensure competition is kept at check to ensure we don’t lose any market share

Targets:

• Establishes sales objectives by creating a sales plan and quota plan for various territories in support of national objectives. He should be able to achieve the same through,
• Preparing and completing the planned budget and action plans
• Maintaining and expanding customer base by consulting regional TSI’s; building and maintaining rapport with key customers; identifying new customer opportunities
• Recommending product lines by identifying new product opportunities, and/or product, packaging, and service changes.
• Surveying consumer needs and making the necessary recommendations from trends; tracking competitors and recommending necessary adjustments

Sales:

• Generate sales of company products at GT through establishing a working distribution model, recommending a strong team of TSI’s and other support teams necessary to achieve or exceed the annual sales targets (vehicles sizes, types e.g. tuk tuks, canters etc.

Conformity:

• Conduct regular market visits to check distribution reach route coverage, competitor activity and continuously search for new opportunities to increase sales in the GT, the reports should be shared with management for insights and advice.
• Information: Provide distributors and customers in GT with information about new or improved products, promotions, trade offers and services to improve sales in GT
• Coordination: Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the GT to achieve or exceed the sales targets.

Systems

• Establish and ensure that all sales administration procedures including technology-based support applications relating to the GT operations are properly implemented to support the sales teams in their efforts to accomplish the sales targets, proper information on competitors activities to aid decision making and suggestions for improvement to be shared with management at least once a month
• Marketing Support: Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the GT to provide brand visibility and promote sales in the GT

Structure:

• Develop the necessary Sales Management organization structure and ensure the right caliber of staffing and appropriate training to meet all job requirements. Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the organization. Ensure proper and effective utilization of resources/Assets in all regions through ROI models

Requirements

Professional Qualifications:

• Bachelor’s degree in marketing or business-related courses with at least 4 years’ experience in sales and marketing field
• The ideal candidate must have prior experience working in a Fast-Moving Consumer Goods (FMCG) environment.