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  • Posted: Mar 7, 2023
    Deadline: Mar 10, 2023
  • AirtelTigo is a solid, dynamic and innovative brand, providing a wide range of telecommunications services, including mobile voice, data mobile financial services and business connectivity solutions. Launched in November 2017, from a merger between erstwhile Airtel and Tigo, AirtelTigo is the second-largest Mobile Network Operator in Ghana.

    Read more about this company


    Geo Marketing Manager

    About The Job
    The successful candidate will join our team as a Manager for Geo Marketing in the Marketing Department. 

    • (S)He will report to the Head for performance and Planning and will be responsible for gathering and analyzing data for decision making. 
    • The Geo Marketing Manager will also oversee the preparation of forecasting revenue and relevant KPIs to monitor daily and monthly performance and will as well liaise with sales/network/commercial teams to monitor and drive site profitability, 4G rollout, National roaming and GIFEC.

    Key Responsibilities:

    • Responsible for tracking, analyzing all related KPI’s on 4G rollout, GIFEC and National Roaming.
    • Supervise the delivery of accurate, insightful, and timely analysis into the performance of the business.
    • Provide in-depth understanding of regional and zonal operational and financial performance.
    • Integrate and analyze market research data, official statistics, and internal MIS to adequately profile our customers and markets at both national and decentralized levels (territories, regions, circuits, zones etc.).
    • Lead projects using advanced data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
    • Provide analytics and insights to the business on consumer behavior /usage and the impact of network performance on service revenue and prepare all business forecast.
    • Provide data and insights to the commercial business units and finance decision support teams to aid in conducting post-implementation reviews on newly launched products.
    • Propose solutions and strategies to business challenges and lead the documentation and maintenance of business reporting definitions.
    • Data mining or extracting usable data from valuable data sources and processing, cleansing, and validating the integrity of data to be used for analysis.
    • Analyzing large amounts of information to find patterns and solutions and Developing prediction systems.

    Core competencies, knowledge, and experience Leadership and teamwork:

    • Must be able to work effortlessly within the team and across the business to drive discussions on business performance.
    • Must show initiative and anticipate the needs of the team and work proactively to deliver the necessary support.

    Innovation and change:

    • Must have a natural inclination for seeking out new ideas and opportunities.
    • Should exhibit creativity in approaching everyday challenges in the workplace.
    • Design, automate and disseminate interactive business reports to generate actionable insights.


    • Must be able to plough through challenges and see all tasks to their conclusion.
    • Constructively challenge and assist U&R team with data and insights to manage customer base, reduce churn and develop exciting products.

    Technical Competence:

    • Must have strong analytical, conceptual, and problem-solving abilities.
    • Must possess excellent attention to detail.
    • Proven experience using excel.
    • An understanding of budgeting procedures, methods, and evaluation criteria


    • Must be able to communicate confidently both orally and in writing. Presentations to the business is a normal requirement for this role.
    • Must have good interpersonal skills to support working closely with the financial teams within the business.

    Required Qualification and Experience:

    • A Bachelor’s degree in any field but with emphasis on Economics, Statistics, Mathematics, Engineering, or a business-related field, etc.
    • A minimum of two (2) – Three (3) years of experience within Telecom Industry or 2-3 years in Marketing/Commercial Department.
    • Excellent with strong understanding of the telecoms industry.

    Method of Application

    Interested and qualified? Go to AirtelTigo on to apply

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