Grants, Marketing Communications Specialist at World Vision

About The Job

Key Responsibilities

• Marketing Communications:
  • Support and the execution of a results-driven, multi-platform communications strategy to improve World Vision Ghana technical brand and visibility to preposition World Vision within donor community
  • Facilitate creative communication concepts and design
  • Support marketing products and digital strategy, presentations, briefings, etc. that will support Resource Mobilisation objectives
  • Support the planning and implementation of direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, donor profiling and segmentation
  • Work closely with World Vision Ghana’s Communications unit to implement online marketing activities including social media engagements.
  • Tracking the effectiveness of various campaigns, events and donor engagements and provide regular updates to Supervisor
  • Work with the wider Communications team to identify content opportunities and produce the relevant materials
  • Identify digital trends and evaluate emerging technologies wherever possible to help improve World Vision Ghana’s reach and impact
  • Participate in donor engagements/conferences, meetings and contribute ideation sessions
  • Support the Resource Acquisition and Management team in all aspects of the team’s work as required
• Resource Acquisition:
  • Work with Local Resource Mobilisation Specialist to serve as a liaison between local donors, granting agencies in the budgeting and preparation of grant proposals; researches local donor requirements
  • Support specialized databases and systems for recording and tracking grant proposals, awards, and related statistical information; creates and distributes standard and special reports, studies, summaries, and analyses, as required
  • Works within a solicitation plan to build new and nurture current relationships through a series of personal visits, meetings, events and follow up stewardship practices
  • Contribute to the mobilisation of resources from Multilateral donors, Corporates, Foundations and Trust
  • Regularly support the review of project evaluations, lessons learnt from internal reports and from other NGOs and donors.
  • Apply innovations and best practices in developing winnable proposal Capacity Building
  • Support the capacity development of programme staff in resource acquisition and management
  • Contribute to the capacity building for staff, the realisation of children’s rights advocacy and other influencing activities
  • Develop WVG projects portfolio showing project results/best practices for presentation at Donor Conferences and other Project Events.
  • Identify and share best practices of implementation of marketing communication in resource acquisition
  • Field-level monitoring and support
  • Participate in field-level review meetings, visit field project sites, provide hands-on support to project implementation teams as needed
  • Prepare monthly reports on the status and results of projects implementation

Other Responsibilities:

• Ensure the values of participation, partnership, sustainability, social responsibility, cost effectiveness, transparency and accountability are reflected in your work.
• Perform other duties as required by Management.

Essential Qualifications
Education/Knowledge/Technical skills and Experience:

• Master’s degree in Social Sciences, Marketing and Communication, Development Studies/ or related discipline
• 4-year hands-on experience in writing and managing proposals for corporate partners and other donors in the context of an international agency; a track record of successful proposals
• Have an excellent understanding of how to use marketing tools and techniques to increase the visibility, profile and reputation of an organisation
• Developing verbal and written communications skills; a capable writer
• Demonstrated ability to collaborate with others in and outside his or her own team

Preferred/desirable Skills And Experience:

• A strategic and creative thinker with proven experience of working on diverse and wide-ranging communication strategies including all forms of media
• Experience of developing and managing strong and complex relationships across programmes as part of a centralised function and externally with multiple stakeholders.
• Experience of working in international development
• Experience of managing of websites
• Experience of measuring the impact of communications products and changing strategies as a result of the findings

Other Competencies/attributes:

• Able to work autonomously, bear well under pressure, and remain accountable at all times
• Willingness to learn and demonstrable investment in professional growth
• Must be a committed Christian, able to stand above denominational diversity
• The ability to multi-task in a complex and demanding environment
• The ability to build and maintain highly effective working relationships with a range of people (both internally and externally).
• Strong attention to detail, and excellent time management skills Good administrative, planning, analytical and written skills
• Excellent usage of computers and office software packages

Working Environment / Conditions:

• There is an expectation that there will be occasional out of hours travel and external/internal events
• On call: 10% In emergency and disaster situations, the position will be required to be on call.