Graphic Designer at Eleven Degrees Consulting

The Graphic Designer will create visually engaging designs that communicate messages through digital and print media. This role involves collaborating with marketing, branding, and product teams to produce high-quality, creative, and effective designs. The Graphic Designer is responsible for designing graphics, layouts, and branding materials to support the company's objectives and marketing campaigns.

Key Responsibilities/Duties

Graphic Design Creation:

• Design and produce high-quality graphics for a variety of platforms, including websites, social media, email marketing, advertisements, brochures, posters, packaging, and print media.
• Develop creative concepts and execute designs that align with brand identity, guidelines, and marketing goals.
• Create visual assets that engage customers and deliver impactful messaging.

Branding and Visual Identity:

• Maintain and evolve the company’s brand identity, ensuring consistency across all media and communications.
• Design logos, branding materials, and other assets that represent the brand’s values and objectives.
• Support rebranding initiatives and design strategy to refresh brand visuals.

Collaborative Work:

• Collaborate with marketing, product, and content teams to create design solutions that meet project goals.
• Work with copywriters and content creators to ensure that visuals complement written content and enhance user engagement.
• Communicate design concepts and collaborate with team members to iterate on feedback.

Creative Direction:

• Assist in brainstorming sessions for new design concepts, campaigns, and creative strategies.
• Suggest and implement new design techniques, styles, or trends to keep content fresh and relevant.
• Contribute to mood boards and visual references for design projects.

Digital Media

• Create engaging social media visuals, ads, and other online content to support digital marketing efforts.

Print and Production:

• Prepare designs for production, ensuring files are optimized for print or web use (e.g., resolution, color, and format).
• Work with external vendors to coordinate production, including printers and promotional material manufacturers.
• Review proofs and oversee the production process to ensure design integrity.

Quality Control:

• Review design work for consistency, accuracy, and adherence to brand standards.
• Ensure that designs meet project deadlines and client or internal requirements.
• Maintain organized archives of design files, assets, and brand materials.

Key Outputs/Deliverables/KPIs (including but not limited to):

Project Completion Time

• Measures how quickly graphic design projects are completed from start to finish.
• Ensure projects are completed on time while maintaining design quality.

Design Quality

• Evaluates the overall quality of the design work based on creativity, innovation, attention to detail, and alignment with project objectives.
• Deliver high-quality designs that align with brand standards and meet client or internal expectations.
• Often assessed through peer reviews, client feedback, or design audits.

Client/Stakeholder Satisfaction

• Measures client or internal stakeholder satisfaction with the final design, including meeting their expectations, design needs, and any revisions required.
• Achieve high satisfaction levels and positive feedback.
• Surveys, feedback forms, or direct communication with clients or stakeholders.

Number of Revisions

• Tracks the number of revisions required on a design before it is finalized. Fewer revisions often indicate strong initial design alignment with client needs.
• Minimize the number of revisions to increase efficiency while ensuring client satisfaction.

Adherence to Brand Guidelines

• Measures how well the designer follows the company’s or client’s brand guidelines in each project.
• Ensure consistency in branding across all design deliverables.

Design Approval Rate

• Measures the percentage of designs that are approved on the first submission without requiring major changes.
• Increase the percentage of designs approved without significant revisions, indicating a strong understanding of project requirements.

Creativity and Innovation

• Assess the level of creativity and innovation shown in design work, such as unique solutions or the incorporation of new design trends.
• Deliver fresh, innovative, and on-trend designs that stand out and resonate with the audience.
• Evaluated based on feedback from creative leads, design peers, and clients, as well as through awards or recognition.

Conversion Rate of Marketing Designs

• Measures the effectiveness of designs in driving desired actions, such as clicks, purchases, or form submissions when used in marketing campaigns (e.g., digital ads, banners, social media posts).
• Create designs that contribute to the success of marketing initiatives.

Social Media Engagement

• Increase engagement through eye-catching, effective design that resonates with the target audience.

Design Consistency across Platforms

• Assesses the consistency of designs across different platforms, ensuring that brand identity remains intact whether it's used on digital, print, or other mediums.
• Maintain a consistent visual identity across all touch points to reinforce brand recognition and trust.
• Periodic audits or review sessions comparing designs across platforms.

Time to Complete Design Projects

• Measures the average time taken to complete design projects from the initial brief to final approval.
• Ensure efficiency while maintaining design quality, meeting deadlines, and improving turnaround times.

Education & Experience:

• Bachelor's degree in graphic design, Visual Arts, or a related field (preferred).
• Proven experience as a graphic designer or in a similar creative role (at least [X] years of experience).
• Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
• Strong portfolio showcasing a variety of design styles and projects.
• Knowledge of design principles, typography, color theory, and layout techniques.
• Excellent attention to detail and a passion for creative excellence.
• Ability to work independently and manage multiple projects simultaneously.
• Strong communication skills, both written and verbal.
• Knowledge of web design principles, UI/UX design, and digital media is a plus.