Head, Marketing and Communications at Liberty Life

Job Summary

The role is responsible for the implementation of marketing and communication strategies that stimulate demand for Liberty Kenya brand whilst maintaining the brand's reputation and integrity. Lead the digital transformation of marketing efforts, ensuring optimal use of digital platforms and tools.

Key Responsibilities

• Strategic Planning and Leadership: Lead the development and execution of the overall marketing and communications strategy aligned with the organization's goals.
• Digital Transformation: Drive digital marketing initiatives, including website management, search engine optimization, social media strategies, and online advertising, to enhance the company's digital presence and engagement. Ensure a strong online reputation and customer engagement.
• Customer Insights and Market Research: Oversee market research and customer feedback initiatives to gather insights that inform marketing strategies, product development, and customer engagement efforts. Collaborate with product development teams to create innovative solutions based on customer needs and preferences.
• Brand Management: Overall responsibility for maintaining the Liberty Kenya Brand – its expression and reputation.
• Marketing Campaigns: Plan, execute, and manage integrated marketing campaigns across various platforms (digital, traditional, social media, events, etc.), driving brand awareness and business growth.
• Public Relations and Media Relations: Lead Public relations efforts, manage relationships with media outlets, and coordinate press releases, interviews, and public statements to maintain a positive public image.
• Internal Communications: Develop and implement internal communication strategies to engage employees, ensure organizational alignment, and support change management efforts.
• Stakeholder and Community Engagement: Build and maintain strong relationships with key Internal & external stakeholders, including customers, media, investors, and community partners, to promote the company’s reputation.
• Content Creation and Management: Oversee the development of all communication materials, including advertising, content for the website, social media, newsletters, and internal communications, ensuring consistency in messaging.
• Budget Management: Develop and manage financial forecasts for the relevant business line(s) and optimise returns on the investments. Manage the marketing and communications budget, ensuring that resources are allocated effectively and that all activities are cost-efficient.
• Crisis Management: Take a leading role in crisis communication, ensuring timely and appropriate responses to any issues that may impact the company’s reputation.
• Team Leadership and Development: Determine the people strategy for the area with a focus on talent management, resourcing, development and retention (with support from People & Culture).
• Measurement and Reporting: Monitor, measure and evaluate the effectiveness of campaigns in delivering the country’s business target as well as Marketing & Communications goals.
• Compliance and Governance: Ensure that all marketing and communications activities adhere to legal and regulatory requirements, maintaining the company's reputation and brand integrity.

Qualifications

• Master of Business Administration (MBA) with a focus on Marketing, Strategic Management, or Communications. (preferred but not mandatory)
• Bachelor’s Degree in Marketing, Communications, Public Relations or Business-related field
• Professional Certifications in the field (Optional but beneficial)
• Experience in the Insurance and Asset Management industry is highly preferred

Experience

• Minimum of 10 years’ experience in a senior marketing and communications leadership role, with a proven track record of success. 

Competencies

• Managing and executing strategy
• Brand management
• Data driven digital marketing
• In depth understanding of insurance operations and concepts
• Insurance product knowledge
• Leadership to Stakeholder engagement
• Demonstrable commercial and financial management experience