Head of Marketing and Communication at CIC Insurance

PURPOSE:

Are you a visionary marketing and communications leader passionate about building impactful brands across diverse markets? We are a dynamic, multi-country insurance and financial services group with a strong presence in Kenya, Uganda, South Sudan and Malawi and we are looking for an experienced Head of Marketing & Communication to join our management team in the Business Excellence directorate.

As Head of Marketing & Communication reporting to Group Director Business Excellence, you will be responsible for designing and executing a unified marketing and communication strategy that supports strategy execution and business growth, strengthens brand equity, and enhances customer engagement across all our markets. This is a strategic leadership role that requires a balance of high-level planning and hands-on execution.

PRIMARY RESPONSIBILITIES:

• Champion the development and execution of an integrated marketing and communication strategy aligned to the overall Group strategy, business goals and market dynamics
• Oversee the planning, execution, and analysis of marketing communication campaigns across various channels, including digital, social media, print, and events.
• Ensure consistent messaging and visual identity across all touch points platforms and countries
• Collaborate with internal stakeholders to develop and deliver engaging content for various channels, including websites, blogs, social media, newsletters, and press releases.
• Oversee the management and optimization of the company’s digital presence, including website, search engine optimization (SEO), and paid advertising.
• Lead the Marketing and Communications function, fostering relationships with internal and external stakeholders including media, influencers, and partners to promote the company’s brand and achievements.
• Support country-level marketing communication teams, fostering collaboration and excellence
• Utilize data and analytics to measure the performance of marketing and communication initiatives, optimizing strategies to drive continuous improvement.
• Manage the marketing and communications budget, ensuring cost-effective allocation of resources to achieve desired results.
• Promote a culture of innovation, collaboration, and continuous improvement within the Marketing and Communications function.

GENERIC DUTIES

• Carry out performance appraisal, coaching and mentoring to staff
• Resource allocation, staffing and leave approval
• Participate in planning and budgeting for the department
• Participate in various meeting and committees and acting as spokesperson on behalf of the company

Key Skills, Knowledge, Experience and Behavioural Competencies
 Academic and Professional Requirements

• Education  Degree in Marketing, Business, Digital Media, or a related field.
• Master’s Degree    Master’s in related field will be added advantage

Professional Qualifications

• Post graduate diploma in Marketing

 Experience Required:

• Relevant experience    Have knowledge and relevant work experience of not less than ten (10) years, with at least five (5) years served in leadership position