Head of Marketing at Sirdar Group

As Head of Marketing, you will take full ownership of the marketing strategy across a growing, multi-category portfolio – including personal care, skin care, and homecare (e.g. toilet soaps), as well as the exciting launch of new cosmetics and haircare lines.

You will need to combine sharp strategic thinking with operational excellence, marketing communications mastery, and people leadership. This role requires a roll-up-your-sleeves attitude, strong cross-functional collaboration, and the ability to thrive in a fast-paced, privately-owned business environment.

Key Responsibilities

• Strategic marketing and market development:
• Lead market research, competitive analysis, and customer segmentation.
• Drive growth across traditional, modern, and export channels.
• Align marketing with sales, R&D, and operations.
• Product launch and brand management: Own the brand roadmap from ideation to shelf.
• Marketing communications and digital strategy: Build and amplify a compelling digital presence.
• Customer engagement and external stakeholder management: Cultivate deep connections across the value chain.
• Media buying and monitoring: Ensure cost-effective, high-impact media execution.
• Budget and ROI management: Deliver value and accountability across spend.
• People and talent development: Build and lead a high-performing marketing team.
• Operational risk management: Embed resilience and responsiveness across the function.

What You Bring

• A Bachelor’s degree in marketing, business, or a related field (essential).
• A Master’s degree and membership of the Marketing Society of Kenya (MSK) will be advantageous.
• Proven track record in FMCG marketing with multi-brand portfolios.
• Prior or current relevant experience in privately-owned or family-run businesses is highly valued.

Skills and Experience Required

• Extensive senior marketing leadership: 15+ years’ progressive experience in senior commercial or marketing leadership roles, ideally within the FMCG sector and involving complex, multi-brand portfolios.
• Deep sector expertise: Minimum of five years’ direct experience in personal care and homecare brands within a manufacturing environment.
• Proven marketing communication expertise: A strong track record in ATL (Above the Line), BTL (Below the Line), and social media marketing with an emphasis on targeted campaign development and execution.
• Product innovation and brand management: Demonstrated success in launching new products and managing brands across haircare, homecare, and personal care categories.
• Strategic, data-driven mindset: A results-oriented approach to marketing, with expertise in digital, performance, and growth marketing, budget control, as well as ROI tracking.
• Leadership and team development: Proven ability to inspire and lead high-performing marketing teams, while fostering innovation, collaboration, and accountability.