Head of Marketing at Sirdar Group

• As Head of Marketing, you will take full ownership of the marketing strategy across a growing, multi-category portfolio – including personal care, skin care, and homecare (e.g. toilet soaps), as well as the exciting launch of new cosmetics and haircare lines.
• You will need to combine sharp strategic thinking with operational excellence, marketing communications mastery, and people leadership. This role requires a roll-up-your-sleeves attitude, strong cross-functional collaboration, and the ability to thrive in a fast-paced, privately-owned business environment.

 Key Responsibilities

•  Strategic marketing and market development: 
• Lead market research, competitive analysis, and customer segmentation.
• Drive growth across traditional, modern, and export channels.
• Align marketing with sales, R&D, and operations.
• Product launch and brand management: Own the brand roadmap from ideation to shelf.
• Marketing communications and digital strategy: Build and amplify a compelling digital presence.
• Customer engagement and external stakeholder management: Cultivate deep connections across the value chain.
• Media buying and monitoring: Ensure cost-effective, high-impact media execution.
• Budget and ROI management: Deliver value and accountability across spend.
• People and talent development: Build and lead a high-performing marketing team.
• Operational risk management: Embed resilience and responsiveness across the function.

 What You Bring

• A Bachelor’s degree in marketing, business, or a related field (essential).
• A Master’s degree and membership of the Marketing Society of Kenya (MSK) will be advantageous.
• Proven track record in FMCG marketing with multi-brand portfolios.
• Prior or current relevant experience in privately-owned or family-run businesses is highly valued.
• While global applications are welcome, a strong understanding of business within the Sub-Saharan African region, markets and consumer dynamics is essential.

Skills and Experience Required

• Extensive senior marketing leadership: 15+ years’ progressive experience in senior commercial or marketing leadership roles, ideally within the FMCG sector and involving complex, multi-brand portfolios.
• Deep sector expertise: Minimum of five years’ direct experience in personal care and homecare brands within a manufacturing environment.
• Proven marketing communication expertise: A strong track record in ATL (Above the Line), BTL (Below the Line), and social media marketing with an emphasis on targeted campaign development and execution.
• Product innovation and brand management: Demonstrated success in launching new products and managing brands across haircare, homecare, and personal care categories.
• Strategic, data-driven mindset: A results-oriented approach to marketing, with expertise in digital, performance, and growth marketing, budget control, as well as ROI tracking.
• Leadership and team development: Proven ability to inspire and lead high-performing marketing teams, while fostering innovation, collaboration, and accountability.