Innovation Storyteller at Amref Kenya

KEY RESPONSIBILITIES

• Build a Storytelling Strategy: Co-create a living, evolving strategy that positions storytelling as a pillar of our innovation and entrepreneurship work.
• Craft Human-Centered Stories: Transform complex health data, program results, and entrepreneurial journeys into engaging, emotionally resonant narratives that drive action and inspire change
• Experiment Fearlessly: Think beyond traditional formats. Explore visual storytelling, immersive media, social series, or interactive platforms.
• Engage Diverse Audiences: Ensure that every story connects; whether speaking to a frontline health worker, a young innovator, or a policymaker.
• Content Creation: Write, produce, and curate articles, case studies, video scripts, animations, photo essays, blogs, and digital campaigns.
• Channel Management: Work across websites, social media, and external media platforms to spread our stories widely and effectively.
• Creative Direction: Lead creative projects from concept to execution
• Internal Systems: Set up efficient processes for sourcing, managing, and archiving content; making it easy for our stories to live, evolve, and inspire.
• M&E for Storytelling: Track reach, impact, and resonance of storytelling campaigns. Use data to improve future efforts.

Qualifications

Education and Professional Qualifications

• Bachelor of Arts or equivalent in Communications, Journalism, Marketing, Business Administration, Public Policy, or related fields

Required Experience

• At least five (5) years of progressive experience in public relations, journalism, corporate communications, digital marketing, or related fields
• Track record of using purposeful storytelling to drive organizational impact and business results.
• Proven experience in storytelling campaigns, preferably in health, innovation, or entrepreneurship sectors
• Superior written and verbal communications skills a must.
• Experience translating technical source material into accessible compelling human stories for a general audience
• Understands storytelling and marketing copywriting trends across varied media types.
• Strong project management skills and attention to detail
• Familiarity with global health or international development preferred