Junior Marketing Associate - Digital, Social Media & Content at Reeds Africa Consult

We are seeking a highly motivated and creative Junior Marketing Associate to join our growing team. This role is ideal for an enthusiastic individual with a passion for digital marketing, social media, and content creation, eager to make a significant impact in the agricultural sector.

The successful candidate will be instrumental in enhancing our online presence, engaging with our target audience (farmers, agro-dealers, partners) and driving brand awareness through compelling digital campaigns and valuable content.

Job Description

Digital Marketing Support 

• Assist in the execution of digital marketing campaigns across various platforms e.g. Google Ads, Email Marketing, Display Advertising.
• Monitor and report on the performance of digital marketing initiatives, providing insights for optimization.
• Conduct keyword research and assist with SEO efforts to improve organic search rankings.
• Support the maintenance and updating of the company website, ensuring content is fresh and accurate.

Social Media Management 

• Decvelop and implement social media strategies to increase brand visibility, engagement and community growth across platforms like Facebook, LinkedIn, Instagram Twitter and YouTube.
• Create, curate and schedule engaging content (text, image, video) for daily posts.
• Actively engage with followers, respond to comments and messages in a timely and professional manner 
• Run social media advertising campaigns and analyze their performance.

 Content Creation.

• Produce high-quality, relevant and engaging content for various digital channels including social media posts, blog articles, website copy and email newsletters.
• Develop visual content (graphics, simple videos, infographics) using design tools e.g. Canva, Adobe Spark 
• Research industry-related topics to ensure content accuracy and relevance to the agricultural sector in Kenya 
• Collaborate with Sales and Technical Teams to gather information and create informative content about our products and services.

Reporting & Analysis.

• Track and analyse key marketing metrics ( website traffic, social media engagement, conversion rates)
• Prepare regular reports on marketing performance, identifying areas for improvement and opportunities for growth.

Job Requirements

• Diploma in Marketing, Communication, Business Administration, Agriculture or related field.
• 1-2 years of proven experience in digital marketing, social media management, or content creation.
• Demonstrate understanding of various social media platforms and their best practices 
• Basic proficiency in graphic design tools e.g. Canva, Adobe Spark for creating engaging visuals 
• Experience with email marketing platforms e.g. MailChimp, SendGrid 
• Familiarity with website content management systems e.g. WordPress 
• Basic video editing skills 
• Knowledge of SEO principles 
• Passion for agriculture and understanding of the Kenyan agricultural landscape is a significant advantage 
• Strong creative thinking and storytelling abilities