Manager, Digital Platforms at MTN

Job Summary:

To manage and drive the Digital Platforms (madAPI, Chenosis and Mobile Advertising) delivery and growth strategy by using trends, analytics, and initiatives to maximize customer satisfaction and the company’s revenue.

Context:

• Dynamic and highly competitive telecommunication & ICT Industry.
• Multi regulation and multifaceted stakeholder management
• Public Listed Organization
• Environmental, social and governance prioritized.
• Multinational environment – MTN Group Digital best practices
• Partnerships at the core of business practices
• Active Media Engagement & Brand Reputation
• Agile way of work

Key Tasks:

• Deliver a deep understanding of market needs and trends for the digital platforms from interaction with clients and analysts.
• Drive product development through frequent customer insights gathering.
• Scan the business, evaluate opportunities related to customer and stakeholder needs, and provide guidance regarding digital platforms and innovations for long-term competitiveness and growth in line with MTN Ghana’s ambition.
• Build strong collaborative relationships with Group Digital and Chenosis teams to ensure products are fit for purpose in execution.
• Drive Mobile Advertising towards making it a key revenue growth area for Digital. This includes improving data analytics and segmentation, developing new inventory, implementing innovative business development strategy and supporting the sales execution teams.
• Define and manage the implementation of projects/initiatives road map for madAPI, Chenosis and Mobile Advertising platforms.
• Hold regular stakeholder meetings to align priorities, progress and to share risks for resolution.
• Identify potential new opportunities to grow current partnerships identify and vet opportunities for new client relationships.
• Liaise with internal stakeholders to execute and secure new local and international partners to further grow the platform business.
• Define, implement, and measure the impact of specific growth initiatives to drive the platforms.
• Work with insight and analytics and other relevant teams to manage the measurement & evaluation of product quality and KPI’s.
• Daily monitoring of KPIs and product performance and put actions in place to grow the active base of customers.
• Drive Chenosis and MTN API Marketplace, through business development, pre-sales and ideation.
• Use a design thinking approach to identify key market needs for development and sale.
• Have a clear process of communicating to internal and external stakeholders about the progress and delivery of new products.
• Facilitate the onboarding of new clients to different digital platforms per defined standards.
• Develop financial and business case for relevant digital platforms and innovative initiatives.
• Work with the larger digital team to brainstorm new and innovative growth plans for the business.
• Stay abreast with industry updates on new products and share insights with the rest of the digital team.
• Deliver a deep understanding of market need and trends from interaction with customers, and data analysis.

Education:

• A Degree in Business Administration/Marketing or equivalent.
• Scrum Master (PSM) / Agile Coach certification is an added advantage.

Experience:

• 5 years relevant experience in a similar role with at least 3 years in a supervisory position.