Manager, Products, Retail & Commercial Banking at Gulf African Bank

Job purpose

The role is responsible for formulating and driving execution of Retail and Commercial Banking Products aimed at maximizing growth, market share & profitability. The product portfolios encompass all SME products, Personal Unsecured Facilities, Credit Cards, Personal Secured Facilities (Mortgages & Facilities against Collat Accounts, Deposits & Employee Banking.

Key Responsibilities

• Develop and execute segmentled product management & portfolio optimization strategies in Retail and Commercial Banking Products to achieve the goal of maximizing Product Contribution.
• Work closely with the Team to build business development and engagement model with external business partners critical to strengthening product offering value proposition and revenue growth of product portfolio.
• Manage & optimize portfolio risks in conjunction with the business teams and Risk department.
• Manage and maintain the development of strong and differentiated product propositions for R and Commercial Facilities and Deposit propositions for both SME and Personal Banking segments
• Manage development of suitable customer value propositions to ensure sustained competitive advantage on a continuous basis for SME, Individual mass market, emerging affluent and affluent customers
• Derive insights to competitor strategies and take proactive steps to protect the Bank’s market share
• Ensure the implementation of appropriate systems and operational procedures to support sale
• Support launch and deployment of new and innovative products ensuring that the expected returns are achieved
• Continuous review of existing products to ensure that any tweaks are made or those that are non-value adding are retired/ refreshed
• Through regular trainings, align the frontline teams to focus on selling the right products and CVPs to clients
• Selectively broaden product offerings to maximize “Share of Wallet” for Retail and Commercial customers
• Drive the system towards service quality standards in an efficient operation where risks are we process re-engineering)
• Plan and implement long and short-term direct and indirect promotions and account management strategies to perform different types of sales programs/campaigns to achieve the and segments
• Champion the evaluation and maintenance of credit approval criteria so as to maximize custom balanced against credit risks and NPLs
• Drive the product alignment activity for the Products in line with the overall plan. innovate and new offerings on need basis
• Conduct competitor analysis to ensure profitability of Retail and Commercial business is optimized
• Develop service delivery agreements and ensure compliance to set TAT for different products and processes for Retail and Commercial banking

Knowledge and experience

• Business related degree from a recognized university.
• At least 5 years’ experience in Product development and management
• Track record of successful implementation of product variants and innovative customer offerin
• Experience in running a large portfolio of products and segments
• Experience in business planning relating to sales, distribution and service
• In-depth knowledge of Retail and Commercial banking products (SME and Personal Banking)
• Advanced knowledge of the Microsoft Office suite, knowledge of SQL an added advantage.
• Good presentation and data analytical skills
• Strong communication and negotiation skills with the ability to influence outcomes
• Ability to manage and implement change initiatives
• Strong inter-personal skills and leadership ability