Market Development Regional Lead at Bayer East Africa

Role purpose

The Market Development Regional Lead utilizes their expertise in applied field research and agronomic sciences to provide technical leadership to a select geography and crop. This includes execution of the field-testing program which utilizes Research and Development protocols to support key business drivers for all facets of the SSA region -including Seed, Trait, Biologicals, Crop Protection, and Climate digital tools.

Representing Market Development in the development of the GTM strategy for SSA with clear alignment on the objectives and responsible for driving the implementation within the MD and Sales teams across SSA.

Key responsibilities and tasks

• Execution and localization of the MD testing program and trials under farmer conditions to validate the technologies and solutions
• Develop and validate field protocols including treatments, site assignments and data to be collected along with ensuring all materials (seed/chemistry) are supplied to field investigator
• Responsible for developing data aligned with the GTM strategy to build confidence and competence in our internal sales and marketing organizations, external sellers and customers.
• Represent Market Development with the development of the GTM strategy using your expertise to create value added data by the correct positioning of seeds, traits, Biologicals and crop protection for each country and/or region for SSA to create pull at grower and channel partner level.
• Collaborate with CCL’s, Country Leads, Digital Lead and Customer Marketing to effectively deliver agronomic support, information and insights throughout the distribution system to enhance the customer experience across all product brands.
• Responsible for developing and implementing a product positioning/value add strategy for the region of responsibility.
• Responsible support the development and implement the digital strategy for SSA for example Track and Trace, Lead and Advisor.
• Responsible to create customer pull through the implementation of the GTM strategy.
• Responsible for developing and implementing a sales support strategy for the region of responsibility linked to the GTM strategy and sales KPI’s
• Develop, implement, standardize and measure impact of farmer pull initiatives (Boots on Value) with a mindset of continuous improvement and operational excellence.
• Drive the safety agenda.
• Responsible for the stewardship and adherence to company polices ensuring all conditions of buffers, isolation zones, seed logs, harvest disposition
• Leading and developing efficient people and teams within the area of responsibility.
• Manage data using internal database systems and prepare summaries as required to meet business needs and packages to support solutions and positioning as required.
• Build profile as technical expert in territory.

Experience, Skills and Qualifications

• MSc degree in Ag/Life Sciences or related discipline or BSc Degree with a minimum of 5 years’ experience in agricultural research
• Superior understanding of crop production which includes relevant crops for the region
• Good working knowledge of Crop Protection Industry and Seed Business  
• Excellent relationship and team skills
• Understanding of strategies and drive the implementation thereof
• Understanding of implications of actions on the achievement of BCS short term and long-term objectives
• Advanced written, verbal, and presentation skill set  
• Excellent organization and time management
• Proactive partner with sales to exceed business targets
• Fluency in English