Remote Sales & Lead Generation Executive (B2B Hospitality) at FairChain WorkForce

About the Opportunity

• Are you a sales hunter based in Kenya with a global mindset? Do you have a passion for coffee and a knack for opening doors in the European hospitality sector?
• Freshdrip, now proudly part of the Moyee Coffee family, is looking for a driven Lead Generation & Sales Executive to fuel our growth across Western Europe.
• Freshdrip is revolutionizing the in-room coffee experience. We provide hotels with an innovative, hassle-free solution that eliminates the need for expensive, messy hardware while delivering premium filter coffee to guests. We solve the "bad hotel coffee" problem while reducing complexity and costs for hotel operators.

The Role

• Reporting directly to the Director of Freshdrip in Barcelona, you will be the engine room of our sales operation. Your primary focus is to identify, map, and engage high-potential hotel clients across The Netherlands, Sweden, Denmark, Finland, Germany, Ireland, France, Belgium, Spain, Portugal, Italy, and Austria.
• You will be responsible for building a robust pipeline of business leads and executing a first-contact strategy that converts cold prospects into warm opportunities.

Key Responsibilities

• Strategic Lead Generation: Research and identify high-quality hotel prospects in target Western European markets based on specific criteria (star rating, chain vs. boutique, guest profile).
• Outreach & Engagement: execute high-volume, personalized email outreach campaigns to Hotel General Managers, F&B Directors, and Purchasing Managers.
• Pipeline Management: Manage the early stages of the sales cycle, including follow-ups and qualifying leads before handing them over or closing them (depending on deal size).
• Solution Selling: Articulate the Freshdrip value proposition—focusing on how our product elevates the guest experience, removes the need for complex machinery, and optimizes housekeeping costs.
• Market Intelligence: Maintain a deep understanding of the challenges facing the European hotel industry (sustainability, cost-cutting, operational efficiency) and position Freshdrip as the solution.
• Data Integrity: meticulously update CRM systems with lead data, interaction history, and market feedback.

Who You Are

• Based in Kenya: You must be currently residing in Kenya with a stable internet connection and a suitable home office environment.
• Experience: 2+ years of experience in B2B Lead Generation, Business Development, or Inside Sales. Experience selling to the Hospitality/Hotel industry is a massive plus.
• Communication: You have exceptional written and verbal communication skills in English.
  • Bonus: Proficiency in German, French, Spanish, or Italian is highly desirable but not mandatory.
• The Hunter Mindset: You are resilient, self-motivated, and comfortable with high-volume outreach. You understand that "no" is just part of the path to a "yes."
• Tech-Savvy: Proficient with LinkedIn Sales Navigator, CRM tools (e.g., HubSpot, Pipedrive), and email automation tools.
• Commercial Awareness: You understand the business side of hotels—cost per room, operational complexity, and the importance of guest satisfaction scores.

Why Join Freshdrip?

• Global Exposure: Work directly with European leadership and interact with clients across 12+ countries.
• Impact: You are not just selling coffee; you are representing a brand owned by Moyee Coffee, the world’s first FairChain coffee company.
• Remote Flexibility: Work from the comfort of your home in Kenya.
• Growth Potential: Be part of a scaling brand with opportunities to expand your responsibilities as the territory grows.