Roles and Responsibilities:
Strategic Planning & Service-Oriented Execution
- Operate as an internal marketing agency, receiving briefs from BD teams and other stakeholders and translating them into strategic, action-oriented marketing plans.
- Develop and implement integrated marketing and communication strategies that drive client engagement and brand visibility.
- Maintain a service mindset, ensuring all marketing initiatives are aligned with business needs and delivered efficiently.
Brand Management & Positioning
- Act as the firm’s brand custodian, ensuring consistency in visual identity, messaging, and positioning across all platforms.
- Uphold a market-leading presence, ensuring brand differentiation in the professional services sector.
Content & Thought Leadership
- Develop client-focused content, including whitepapers, reports, articles, and multimedia, to position the firm as a thought leader.
- Work closely with partners and subject matter experts to translate legal and business insights into compelling marketing assets.
Digital Marketing & Performance Analytics
- Oversee the firm’s digital presence, including website, social media, email marketing, and digital campaigns, ensuring measurable engagement and leads generation.
- Implement data-driven marketing, using analytics tools to optimise campaign performance, track engagement, and enhance audience targeting.
- Report on digital ROI, providing actionable insights and recommendations.
Event Management & Client Engagement
- Plan and execute high-impact client events, webinars, and industry engagements that strengthen relationships and support BD objectives.
- Manage end-to-end event logistics, ensuring seamless execution and measurable outcomes.
- Implement event success metrics, tracking attendance, lead conversion, and post-event business impact.
Public Relations & Media Management
- Manage external PR and media relations, ensuring strategic placement of thought leadership content and firm announcements.
- Build relationships with key journalists, industry publications, and media partners to enhance the firm’s public profile.
Internal Communications & Stakeholder Engagement
- Develop and execute internal communication strategies, ensuring employees are informed and engaged with the firm’s initiatives.
- Foster a strong internal brand culture, ensuring marketing aligns with overall business objectives.
- Collaborate with lawyers and practice groups to identify and coordinate marketing initiatives.
Metrics, ROI Tracking & Performance Reporting
- Establish clear KPIs for all marketing and communications activities, ensuring alignment with business and BD objectives.
- Develop and maintain performance dashboards, providing leadership with data-driven insights on marketing effectiveness.
- Track ROI across marketing channels, continuously optimizing efforts based on analytics.
Team Leadership & Operations Management
- Lead and mentor the marketing and communications team, ensuring a high-performance, service-driven culture.
- Act as a liaison between BD teams and marketing, ensuring clear briefs, execution timelines, and performance tracking.
- Oversee the marketing budget, ensuring effective allocation and maximum ROI.
Experience and Personal qualities:
The following experience and personal qualities are preferred:
- Proven experience in a senior marketing and communications role within a professional services environment, preferably in the legal sector.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; a master’s degree or relevant professional qualification is desirable.
- At least 8 to 10 years of experience in marketing and communications, preferably within the legal or professional services industry.
- Experience operating in a marketing agency-style model, with a strong focus on receiving briefs, executing campaigns, and delivering measurable outcomes.
- Strong leadership, stakeholder management, and project execution skills.
- Excellent communication, storytelling, and content development expertise.
- Proficiency in digital marketing tools, analytics platforms, and CRM systems.
- Data-driven mindset, with experience in performance measurement and ROI tracking.
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