Marketing and Social Media Intern at Synnefa

Role Overview:
The Marketing & Social Media Interns will be at the forefront of implementing Synnefa’s 2025 marketing strategy by creating content and managing our digital presence. This role suits recent graduates in Marketing, Communications, Journalism, or related fields who are creative storytellers and digitally savvy. The interns will work closely with Synnefa’s marketing lead (and cross-functional teams) to produce engaging content (from blog articles and newsletters to social media posts and simple graphics/videos) that educates our audience and promotes Synnefa’s brand. They will also handle day-to-day management of social media channels and assist in running campaigns. This internship offers the opportunity to shape the voice of an innovative agritech startup and to learn growth marketing tactics in a hands-on setting.

Key Responsibilities:

• Content Creation & Copywriting: Develop compelling written and visual content to fuel Synnefa’s content marketing efforts. This includes writing blog posts, news updates, case studies, and farmer success stories, as well as helping to create infographics or short video snippets for social media.
• Social Media Management: Take charge of Synnefa’s day-to-day social media presence. Plan and schedule posts across platforms (LinkedIn, Facebook, Twitter, and Instagram) to maintain a consistent posting frequency (e.g., ~3–5 posts per week, per platform). Craft engaging captions and choose or create accompanying images/graphics. The intern will actively monitor our pages, responding to comments and messages promptly, and fostering conversations with our online community.
• Campaign & Event Support: Assist in executing marketing campaigns and initiatives. This may involve working on digital ad campaigns (helping to draft social media ad copy or coordinating with designers for visuals), email marketing (writing newsletter content or setting up mailing lists), and webinars or events.
• Audience Growth & Engagement Tracking: Work towards growing Synnefa’s online audience and keeping them actively engaged. The interns will use growth tactics like following relevant industry influencers, using appropriate hashtags, engaging in relevant online groups/forums, and encouraging user-generated content from our community. They will keep an eye on metrics such as follower count (aiming for a steady monthly increase), post reach and impressions, and engagement rates (likes/comments/shares per post).
• Market and Competitor Research: Stay informed about trends in agritech, digital marketing, and the broader agriculture industry to ensure Synnefa’s content remains relevant and ahead of the curve. The intern will monitor content from competitors and industry thought leaders: e.g., reading other agritech blogs, following competitor social media pages, and noting which topics or formats garner high engagement.
• Collaborative Content Development: Work closely with other teams to gather raw material and insights for content. For example, coordinate with the Business Development interns/lead to obtain partner success stories or updates that can be showcased in a newsletter. Liaise with Synnefa’s agronomists or customer support for farmer testimonials and technical insights that can be turned into educational content. This cross-functional collaboration ensures our marketing content is rich with real-world data and stories.
• Analytics & Reporting: Track and analyze the performance of content and campaigns using basic analytics tools (e.g., social media insights, Google Analytics for web traffic, Breezy/CRM stats for lead capture if relevant). Key metrics to monitor include website traffic (especially blog traffic and referral traffic from social posts), content engagement (time on page, social shares), social media metrics (followers gained, engagement rate), and leads or inquiries generated from marketing efforts.

Key Performance Indicators:

• Content Output Volume: Number of content pieces produced and published per month. A target is to consistently publish at least 4 blog articles (or equivalent major content pieces) per month, in addition to frequent shorter-form posts. Meeting this target demonstrates that the content calendar is being executed as planned.
• Social Media Posting & Responsiveness: Adherence to a regular posting schedule on all designated platforms (for example, 3–5 posts weekly on each channel). This KPI can be measured by the percentage of weeks in the month where the posting target was met.
• Audience Growth: Net increase in followers or subscribers on key platforms per month.
• Engagement Rate & Reach: Track the average engagement rate (combined likes, comments, shares per post divided by total follower count) and/or total engagements on our content monthly.
• Lead Generation & Web Traffic from Content: Number of marketing-qualified leads or inquiries generated through content channels per month, and/or the volume of website traffic attributable to content marketing.

Required Qualifications & Attributes:

• Educational Background: Bachelor’s degree in Marketing, Communication, Journalism, Business, or related discipline. Must be a recent graduate (within 1 year) to qualify for the Synnefa internship program (we are looking for fresh talent to nurture). Academic projects or coursework in digital marketing or content creation will be an added advantage.
• Creative Writing and Communication Skills: Exceptional ability to write engaging, clear, and grammatically correct content. Should be able to adapt writing style to different formats, from professional press-release style pieces to friendly social media captions. Strong storytelling ability is key to turning technical Agritech concepts into relatable content.
• Digital & Social Media Savvy: Demonstrated experience or familiarity with managing social media profiles (even if personal or for school projects), including knowledge of platform specifics like hashtags, tagging, and analytics. Basic understanding of social media engagement tactics and trends is expected. Skills in graphic design (e.g., Canva or Adobe Spark) or video editing (for short clips) are a plus, as the role may involve creating simple visuals.
• Organizational Skills: Capable of maintaining a content calendar and meeting deadlines consistently. This includes balancing multiple content pieces at various stages (writing, editing, publishing) and coordinating schedule with the team. Attention to detail is critical, e.g., proofreading content carefully and ensuring branding guidelines (logos, colors, tone) are followed.
• Analytical Mindset: Comfortable with basic data and metrics – able to interpret social media insights and Google Analytics data to derive simple conclusions (training will be provided as needed). Should be curious about what the numbers indicate and use that to inform decisions (for example, noticing a post with above-average shares and analyzing why it performed well).
• Passion and Adaptability: A genuine interest in Synnefa’s mission and the agriculture sector. Given that content will revolve around farming and technology, the candidate should be eager to learn about these topics. Adaptability is important, trends in digital marketing change quickly, and the intern should be open to trying new content ideas and learning new tools. A proactive attitude (bringing creative suggestions to the table) and willingness to receive feedback will help them thrive in our team.
• Professionalism & Team Collaboration: As a representative of Synnefa online, the intern must uphold professionalism and courtesy in all public interactions.