Marketing Consultant: Kenya at TransUnion

What We'll Bring

• We are seeking a passionate, innovative mid-weight marketer to improve our company's marketing execution and implementation, maintaining regional competitiveness, and increasing success. This role requires comfort working across multiple regions/countries.

What You'll Bring
Responsibilities Include:

• Manage marketing activities and provide support across the Africa region and vertical product teams.
• Implement marketing and brand strategies, operational plans, and targets.
• Drive sales and engagement with innovative ideas and thought leadership.
• Ensure approval for all content relating to the organization's reputation.
• Develop marketing campaigns, analyse data, and optimize performance.
• Close alignment and collaboration with sales team to ensure successful execution and support of marketing campaigns.

Project Management

• Use marketing systems to manage projects and obtain necessary approvals.
• Liaise with business units to understand customer needs and campaign goals.
• Develop and manage multiple projects from conception to completion.
• Monitor campaign success, take corrective action, and advise the organization accordingly.
• Guide change management initiatives and communication requirements.

Stakeholder And Vendor Management

• Interface with senior business colleagues to contribute to brand and marketing activities.
• Research trends and make recommendations for customization.
• Build and maintain vendor and supplier relationships.

Social Media And Events

• Develop highly targeted social media calendar – anchored by themes and key in region insights.
• Brief in and ensure implementation of social media campaigns. content calendar.
• Use Sprinklr to monitor campaign success and optimise.
• Develop plans and execute on customer events and create event follow-up plans.

Competencies

• Convert technical information to audience-appropriate communication.
• Influence, persuade, negotiate, and present ideas effectively.
• Question processes, strategy, and outputs.
• Manage multiple projects and make strategic decisions.
• Build trusted partnerships and solve complex problems.

Attributes

• Empathetic, diplomatic, people-focused, and a team player.
• Resilient, adaptable, driven, and confident.
• Creative, innovative, and detail-oriented.

Impact You'll Make

• Bachelor’s degree or advanced diploma in marketing.
• Minimum 5 years’ experience in B2B marketing.
• Knowledge of key marketing disciplines, including digital marketing and B2B strategies.
• Experience in strategic marketing planning, lead generation, and thought leadership.
• Proficiency in CRM systems, preferably SalesForce.
• Experience working across African markets.