Marketing Executive at Human Capital Outsourcing Limited

Responsibilities:

• Develop and implement marketing campaigns tailored to the engineering and industrial sectors.
• Create and manage technical marketing materials such as brochures, datasheets, case studies, and website content.
• Collaborate with engineering and sales teams to simplify complex technical concepts into clear, market-ready messaging.
• Manage digital marketing activities including email campaigns, social media management, and website updates.
• Plan and coordinate trade shows, exhibitions, webinars, and other industry-related events.
• Strengthen the company’s online presence through LinkedIn, industry directories, and professional platforms.
• Conduct market and competitor research to identify trends and new opportunities.
• Track and report on campaign performance and ROI using analytics tools.
• Support in preparing marketing budgets, media plans, and coordinating with external vendors.
• Visit clients outside Nairobi to promote products, build relationships, and identify potential business leads.

Requirements:

• Degree/Diploma in, Marketing, Sales, Mechanical Engineering or a related field.
• 3–4 years of marketing experience, preferably within an engineering, industrial, or manufacturing environment.
• Strong understanding of technical or industrial products and the ability to convert technical data into impactful marketing content.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, LinkedIn Ads, and email marketing platforms.
• Excellent communication, presentation, and writing skills.
• Strong project management and organizational abilities.
• Willingness to travel occasionally outside Nairobi for client visits and marketing events. 
• Experience working with engineering service providers or product- based companies.
• Familiarity with industrial markets (mechanical, electrical, civil, or manufacturing sectors).
• Ability to work collaboratively with cross-functional teams including design, sales, and engineering.
• Basic knowledge of CAD drawings, technical documentation, or industrial equipment is an added advantage.