Marketing Executive at Premier Hospital

Reporting to the Marketing and Business Development Manager the Marketing Executive will be responsible for ensuring continuous and favorable business growth and customer retention through innovative, strategic, cost-effective and high-impact marketing initiatives. The role involves developing and implementing strategic marketing plans to strengthen the hospital’s brand, grow patient volumes, promote key service lines, and ensure consistent and effective communication with both internal and external stakeholders.

MAIN DUTIES AND RESPONSIBILITIES

• Formulate and execute marketing strategies and brand plans in line with the hospital’s strategic goals.
• Identify, qualify, and pursue new business opportunities, promoting the hospital as the healthcare provider of choice.
• Regularly update marketing materials and service brochures and ensure consistent internal and external distribution.
• Manage and maintain an up-to-date database of all hospital clients, referral doctors, and corporate partners.
• Promote and uphold customer excellence by championing patient satisfaction and service quality initiatives.
• Drive implementation of new projects aimed at enhancing hospital visibility and increasing revenue.
• Analyze industry trends, patient data, and competitor activity to screen and evaluate potential growth opportunities.
• Collaborate with cross-functional teams including clinical, operational, and support departments to ensure alignment with marketing objectives.
• Research and identify new market segments and outreach strategies to improve hospital brand awareness.
• Support CSR initiatives such as medical camps by helping with client registration, branding, and post-event follow-up communication.
• Coordinate branding activities including signage, promotional materials, and hospital staff brand alignment.
• Oversee and maintain the hospital’s online presence, ensuring the website and social media platforms are regularly updated with relevant content.
• Ensure effective internal communications across departments to keep teams informed of marketing campaigns, events, and goals.
• Facilitate targeted campaigns for specific service lines (e.g., maternity, wellness checks, diagnostics) based on seasonal trends or demand.
• Track and manage feedback from patients and clients to inform quality improvement and marketing strategies.
• Liaise with media outlets, advertising agencies, and digital partners to maximize media exposure.
• Ensure compliance with healthcare marketing regulations and ethical standards.
• Build and sustain relationships with internal stakeholders (clinical teams, admin, etc.) and external ones (corporates, insurers, doctors, vendors).
• Prepare regular marketing reports, performance reviews, and campaign impact assessments.

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field.
• 3 Years’ experience in a Healthcare Marketing role
• Proficiency in digital marketing, CRM systems, and data analytics tools.
• Experience with creating a marketing campaign, marketing strategy, and marketing plan.
• Experience with online marketing, including social media, and content marketing.
• Experience in healthcare within Mombasa region will be an added advantage

 KEY JOB REQUIREMENTS

• Must have strong work ethics and desire to achieve goals.
• Effective working relationship with staff and other stakeholders.
• Great networking, analytical and organizational skills.
• Excellent written and verbal communication.
• Resourceful, with outstanding research skills.