Marketing Manager at Kenya Tourism Board

Position Summary  

Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Marketing Manager 2 Positions. 

Brief About Kenya Tourism Board (KTB) 

Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research-based strategies. The position(s) above is key in order to deliver on this strategy and for Kenya to compete effectively with other destinations.  

Job Details  

A Marketing Manager may be deployed to manage Regional Markets, Exhibitions & Events, CRM and Partnerships or Online Marketing.  

Key Responsibilities for the KTB Marketing Manager

Management  

• Develop policies, strategies and procedures for marketing activities  
• Oversee preparation and implementation of marketing strategies  
• Manage the marketing budgets for the division  
• Define and implement the action plans for their division and achieve the objectives set.  
• Manage, supervise and monitor supplier’s performance in the market in order to achieve objectives 
• Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region. 
• Mentor, coach and provide leadership to the officers in the region. 
• Responsibility for planning and budgetary control of the Online Marketing Budget. 
• Manage the creative direction and design of compelling and effective online marketing tools including and not limited to KTBs websites and applications, Campaign ads and campaign landing pages. 
• Elaborate the definitive briefings, manage the contracting of media agencies and the international PR agency and follow up on implemented actions 
• Monitor, analyse and report Communication and PR results on a quarterly basis 
• Lead the planning of events, from start to finish, according to requirements, target audience and objectives 
• Provide logistics services to the rest of KTB in the organisation of events (fairs, fam-trips, press-trips, workshops, etc.) 
• Design KTB’s events Plan based on the requirements Business Development Department of Product and the regions 
• Monitor, analyze and report events results on a quarterly basis 
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability 
• Plan business intelligence requirements for the industry  
• Manage, exploit and sell market knowledge, data and internal and external information to the industry  
• Coordinate with KTB CEO and Director of Marketing on training, promotion and support to DMCs, product and market information, marketing advice, event organization, etc. 

Business Development  

• Collaborate with Business Development Manager in the preparation of plans and monitor the implementation of actions  
• Identify opportunities for cross-market sales  
• Develop information/facts of Kenya’s positioning in regions  
• Prospect new opportunities and partnerships with the goal of generating revenue for KTB. 
• Coordinate with the Business Development Department to generate content for the different audiences (consumers, influencers, stakeholder, sector, etc.), and platforms (web, catalogue, guide, publications, etc.) 
• Sell the portfolio of the Services provided by KTB to the sector using the different available channels 
• Identify and evaluate potential services to increase the competitiveness of the sector 

Marketing 

• Identify the marketing communications channels appropriate for the marketing regions  
• Originate and implement exhibitions concepts and design  
• Ensure that exhibitions are used effectively to improve productivity and increase results  
• Monitor & evaluate exhibitions effectiveness as a marketing tool  
• Develop and implement KTBs online marketing and advertising strategy in line with the organization’s overall strategy.  
• Manage editorial content on various online assets managed by KTB.  
• Deliver reporting and insights that measure KTBs performance online.  
• Inform acquisition KPIs, including CPA, CTR, Conversions and ROI for online marketing campaigns.  
• Review new digital communication technologies and keep KTB at the forefront of developments in online marketing.  
• Lead the development, execution and optimization of KTBs online marketing efforts, including Paid Search, Search Engine Optimization (SEO), social media, Display Advertising, Email Marketing and Mobile Marketing.  
• Design KTB’s 360º Communication Plan (PR, online / offline advertising, SEO / SEM, website, apps and social networks  
• Coordinate promotional activities for events  
• Ensuring the database is segmented effectively for targeted marketing activities 
• Attract and negotiate collaboration agreements with private companies to support the value return, communication and marketing of tourism products, in line with the marketing strategy 
• Monitor the implementation of marketing agreements 

Customer Service and Support  

• Attain the target volumes and reach the quality of contacts in the CRM and a good degree of customer retention and loyalty  
• Implement CRM strategy and tactics  
• Plan and manage the customer needs and the ways of capturing customer data  
• Design the CRM campaign plan, in collaboration with the Marketing team  
• Oversee direct communications with customers through the CRM  
• Track the satisfaction of the sector