Marketing Manager at mPharma

Position Description

• mPharma is looking for a responsible and trustworthy professional with exceptionally high work standards to join our team as a Marketing Manager in Ghana. This role reports directly to the Global Marketing Lead and Managing Director for Ghana.
• It entails building and leading all customer acquisition and retention efforts at Mutti. 

Key Responsibilities

• Drive the growth and retention strategy for acquiring patients and generating revenue growth.
• Launch and manage Mutti, our customer rewards program.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Drive customer acquisition through digital and traditional marketing.
• Track and analyze revenue and marketing trends, and work with the analytics team to develop quantitative insights into trend drivers.
• Identify and seize future opportunities for growth. Develop a broad portfolio of growth ideas to implement through various market tests and revenue programs.
• Work closely with the product and design team to design and run acquisition tests. 
• Support revenue forecasting and planning by having a deep understanding of future revenue growth and the projected impact of new revenue programs.
• Own the end-to-end implementation of marketing programs, including ensuring timely delivery, project manages all aspects of implementation, working with the analytics team to establish tracking and measurement framework.
• Test what works and scale it. Be responsible for the measurement and reporting of all in-market tests and live revenue programs you own, including iterating and optimization.
• Deliver against revenue goals and projections.

Our Ideal Candidate

• An entrepreneurial spirit with a passion for mPharma’s mission to increase the accessibility and affordability of high-quality medicines
• A strong work ethic and a proactive “can do” attitude that requires minimal supervision
• Fluent English with excellent writing, verbal, analytical, and organizational skills
• Proficient in Microsoft Office Suite, specifically Excel.
• Experience in the retail, telecommunications, or e-commerce domain leading customer acquisition efforts and marketing.
• Strong interpersonal skills to network with new people and develop business relationships with a wide variety of stakeholders
• Experience in data analysis, SEO, and social media marketing.
• A self-starter who can multitask while consistently producing high-quality deliverables for a diverse set of concurrent initiatives

 
Qualifications

• Bachelor’s degree in business, marketing, or related fields
• 4+ years of professional experience in analytics and marketing.
• Fluent oral and written English
• Spotless business and personal background