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  • Posted: Oct 12, 2022
    Deadline: Not specified
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    mPharma's mission is to increase patient access to high quality medications. Through our drug benefits service, we offer a number of solutions to health insurance companies and pharmaceutical companies to make it easier for patients to afford their medications.
    Read more about this company

     

    Marketing Manager

    Position Description

    • mPharma is looking for a responsible and trustworthy professional with exceptionally high work standards to join our team as a Marketing Manager in Ghana. This role reports directly to the Global Marketing Lead and Managing Director for Ghana.
    • It entails building and leading all customer acquisition and retention efforts at Mutti. 

    Key Responsibilities

    • Drive the growth and retention strategy for acquiring patients and generating revenue growth.
    • Launch and manage Mutti, our customer rewards program.
    • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
    • Drive customer acquisition through digital and traditional marketing.
    • Track and analyze revenue and marketing trends, and work with the analytics team to develop quantitative insights into trend drivers.
    • Identify and seize future opportunities for growth. Develop a broad portfolio of growth ideas to implement through various market tests and revenue programs.
    • Work closely with the product and design team to design and run acquisition tests. 
    • Support revenue forecasting and planning by having a deep understanding of future revenue growth and the projected impact of new revenue programs.
    • Own the end-to-end implementation of marketing programs, including ensuring timely delivery, project manages all aspects of implementation, working with the analytics team to establish tracking and measurement framework.
    • Test what works and scale it. Be responsible for the measurement and reporting of all in-market tests and live revenue programs you own, including iterating and optimization.
    • Deliver against revenue goals and projections.

    Our Ideal Candidate

    • An entrepreneurial spirit with a passion for mPharma’s mission to increase the accessibility and affordability of high-quality medicines
    • A strong work ethic and a proactive “can do” attitude that requires minimal supervision
    • Fluent English with excellent writing, verbal, analytical, and organizational skills
    • Proficient in Microsoft Office Suite, specifically Excel.
    • Experience in the retail, telecommunications, or e-commerce domain leading customer acquisition efforts and marketing.
    • Strong interpersonal skills to network with new people and develop business relationships with a wide variety of stakeholders
    • Experience in data analysis, SEO, and social media marketing.
    • A self-starter who can multitask while consistently producing high-quality deliverables for a diverse set of concurrent initiatives

     
    Qualifications

    • Bachelor’s degree in business, marketing, or related fields
    • 4+ years of professional experience in analytics and marketing.
    • Fluent oral and written English
    • Spotless business and personal background
       

    Method of Application

    • If you meet the above criteria, please email your current CV and cover letter describing why you are interested in working with mPharma and how you would make a good addition to our team to [email protected] using the position as subject  – (insert Your Name)”. 
    • Please note that only shortlisted candidates will be contacted.
    Interested and qualified? Go to mPharma on mpharma.com to apply

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