Develop and implement comprehensive marketing strategies for the nonwoven and woven packaging products to drive brand visibility, market penetration, and revenue growth.
Identify and analyse market trends to position our products competitively in both domestic and international markets.
Build and maintain strong relationships with key industry stakeholders, including customers, suppliers, and industry associations.
Collaborate with cross-functional teams such as sales, production, and R&D to ensure alignment between marketing and business objectives.
Lead the marketing team in executing campaigns across multiple channels (digital, print, trade shows, etc.) to achieve measurable results.
Track, analyse, and report on marketing performance metrics to ensure high ROI and continuous improvement.
Identify opportunities for product promotion, market expansion, and customer engagement through creative and innovative marketing tactics.
Key Qualifications:
More than 10 years of proven experience in marketing, specifically in the nonwoven and woven packaging industry or related industry.
Bachelors degree in Sales & Marketing, Business Administration, or a related field (minimum requirement); Masters degree preferred.
Demonstrated ability to strategize and deliver tangible results through successful marketing initiatives and campaigns.
Strong understanding of B2B marketing strategies and industry-specific challenges in the packaging sector.
High performer with a track record of achieving or exceeding marketing and sales targets.
Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders.
Solid experience in digital marketing, branding, product positioning, and market research.
Ability to adapt and innovate marketing tactics in a rapidly changing market environment.
Proficiency in marketing tools and CRM systems (e.g., HubSpot, Salesforce, etc.).
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