Media Manager at Amnesty International

ABOUT YOU:

You're passionate about Amnesty International's aims with demonstrable experience in the media industry whether this is within the corporate or charity/NGO sector. You'll have a strong news sense and know how to place a story to achieve maximum impact. With a background in journalism or public relations in an international setting, you'll have detailed knowledge of human rights issues and the media in the East Africa, Horn of Africa and Great Lakes region. You will have both relevant work experience and a strong network of contacts within these regions. You'll know how to develop strategies and run successful media events and will combine sharp news skills with a good understanding of human rights that will enable you to deliver prompt and impactful media responses to world events. You will already have the right to work in Nairobi with a fluency in English and ideally one of our other regional languages such as French Arabic and knowledge of some of the commonly spoken local languages spoken in the region. You will be dynamic and at home working in a high paced environment.

MAIN RESPONSIBILITIES:

• Generate press coverage in sub-regional and national media for Amnesty International in order to build Amnesty International's profile in the region
• Work with regional and international media in the region to generate coverage about Amnesty International's human rights concerns in the East Africa, Horn of Africa and Great Lakes
• Implement a regional media relations programme which includes: pro-active media liaison; pitching Amnesty International stories and spokespeople;
• organizing interviews; providing media briefings; writing op eds; and responding to media requests
• Creating short press releases or quotes based on input from country and thematic experts and other material in both English and another relevant language.
• Undertake crisis media work, ensuring Amnesty International responds in an effective and timely manner to key external and internal developments
• Organize media events including news conferences and press briefings; provide media support to Amnesty International research missions and visits to the sub-region by senior Amnesty International delegates
• Support the global network of media workers, providing timely, well-messaged media materials and advice on Amnesty International's response to human rights developments in the sub-region
• Oversee the use of Amnesty International's social media channels from the regional office managing the dissemination of content on relevant platforms, maintaining a record of all owned and operated digital properties in use by Amnesty International across the sub-region and ensuring their proper use
• Monitor and report on Amnesty International's media impact and metrics in East Africa, Horn of Africa and Great Lakes- including social media. Use results to make recommendations for future work to ensure continued media impact

SKILLS AND EXPERIENCE:

• Substantial, relevant experience in similar role in journalism, communications or public relations, in an international environment (corporate or NGO)
• Understanding and experience of international political and human rights issues and specifically how these issues apply in East Africa, Horn of Africa and the Great Lakes
• Strong knowledge of international, regional and national media - across traditional and digital platforms - with established contacts at key publications and broadcast outlets
• Experience in organising media events
• Fluency in written and spoken English and ability to draft in a second language either French, Arabic or a local East Africa language.
• Extensive experience in producing a wide range of quality materials for print and/or broadcast media, as well as for social media platforms
• Experience of developing and implementing successful media strategies and campaigns and understanding of emerging trends and developments
• Ability to judge issues and impact as well as experience in issues and crisis management
• Strong communication