PR & Media Officer at M.P. Shah Hospital

Duties & Responsibilities:

• Write and edit articles for the hospital newsletter, blogs, and other external publications, highlighting events and campaigns carried out by the hospital.
• Capture photography and videography for all hospital events, both on-site and off-site.
• Serve as the point of contact for all media inquiries, coordinate interviews, provide media information upon request, and handle media placements, including but not limited to OOH, TV, and radio.
• Develop talking points for upcoming interviews, assist in refining the hospital representative’s responses, and ensure they are camera-ready.
• Distribute media releases, coordinate interviews, and organize press conferences.
• Compile and organize press kits, and write blogs related to the hospital’s activities.
• Assist in building and maintaining employee morale by keeping staff informed on company policies, initiatives, and changes.
• Support in conducting public relations risk assessments and developing crisis communication strategies to mitigate potential risks.
• Monitor public perception and responses to evaluate the effectiveness of the hospital’s image-building efforts.

Key Performance Indicators

• Track the quantity and quality of media coverage and mentions.
• Publication of the hospital newsletter.
• Development of a blog post for the hospital website.
• Development of patient testimonials.
• Report on media monitoring, perception and attitude towards the hospital.

Qualifications, Regulatory & Legal Requirements.

• Degree or diploma in media and communication/ film and photography, or any other related fields.
• Minimum 2 years’ experience working in PR / media and communication / film and photography fields. Excellent verbal and written communication skills.
• In-depth knowledge of the industry and its current events.
• The ability to handle pressure and meet deadlines.