Principal Communications Officer at Vihiga County Government

Duties and Responsibilities

The Principal Communication Officer is a critical role within our Communications Directorate, tasked with creating, managing, and disseminating vital information that supports the County's operational goals. The job holder will be responsible for developing high-impact content, coordinating media engagements, and ensuring that the County's messaging is consistent, clear, and aligned with strategic initiatives. This role requires a passionate communicator who can translate complex policy issues into compelling narratives for the public.

Duties and Responsibilities

Content creation and editing:

• Develop and refine a broad range of communication materials such as speeches, press releases, newsletters, brochures, and web content
• Ensure consistency, clarity, and alignment with the County's messaging and branding guidelines

Digital Communication Management:

• Oversee the management of the County's digital presence
• Maintain and update the official website, manage social media profiles, and create content calendars
• Innovate and maintain digital campaigns to enhance public engagement

Media Monitoring and Reporting:

• Continuously monitor traditional and digital media platforms to track the County's public image and report on media trends
• Prepare comprehensive daily or weekly media digests to inform leadership of ongoing issues and opportunities

Event and Campaign Coordination:

• Plan and execute communication campaigns and public events
• Liaise with external agencies, vendors, and service providers to coordinate activities such as press conferences, community outreach events, and digital webinars highlighting County achievements and initiatives

Team Coordination and Supervision:

• Lead, mentor, and support junior communication staff
• Foster a collaborative team environment and offer regular training on emerging communication trends and technologies

Stakeholder Engagement:

• Develop effective communication links with key stakeholders, including media outlets, community leaders, and partner organizations
• Ensure all interactions contribute positively to the County's public image and mission

Documentation and Archiving:

• Ensure meticulous documentation of all communication activities, campaigns, and press interactions
• Maintain an archive of all official communications for future reference and accountability

Innovation and Best Practices:

• Stay updated on emerging communication technologies and methodologies
• Implement modern tools and techniques to optimize message delivery and public engagement

Requirements for Appointment

For appointment to this grade, an officer must have:

• Served in the grade of Chief Public Communications Officer or in a comparable and relevant position in the Public Service for a minimum of three (3) years
• A Bachelor's degree in any of the following disciplines: Mass Communication, Public Relations, Communication Studies, Journalism, International Relations, Social Sciences, or any other approved equivalent qualifications from a recognized institution
• A clear understanding of the workings of the media and the socio-political environment in Kenya
• Good oral and written communication skills in both English and Kiswahili
• Advanced computer application skills
• Attended a management course lasting not less than four (4) weeks from a recognized institution
• High integrity, motivation, and a team-player attitude
• In-depth understanding of digital communication tools, social media management, multimedia production, and public engagement strategies
• Strong leadership, crisis management, strategic planning, and excellent oral and written communication skills
• Membership in a recognized communication or public relations body (e.g., Public Relations Society of Kenya)
• Demonstrated professional competence and managerial capability as reflected in work performance and results