Sales & Marketing Head – Edible Oils & Fats at CDL Human Resource

Key Responsibilities

• Commercial & Category Leadership
• Define and implement the commercial strategy for the Oils & Fats category, aligned to our client profitability and growth goals.
• Own category P&L, driving performance across pricing, mix, margin, and volume.
• Lead business planning and forecast alignment with Production, Supply Chain, and Finance.
• Balance market defense (core brands) with innovation-led growth (value-added and premium subcategories).
• Sales & Route-to-Market Excellence
• Lead national sales teams and regional heads to achieve revenue and distribution targets.
• Optimize route-to-market models to strengthen coverage, availability, and cost efficiency.
• Reinforce sales execution discipline through KPIs, dashboards, and structured reviews.
• Build distributor partnerships with focus on profitability, performance, and loyalty.
• Marketing & Brand Development
• Manage portfolio strategy for leading brands ensuring relevance across consumer segments.
• Drive integrated marketing and communication plans to reinforce category leadership.
• Partner with R&D and DRT to identify new growth opportunities (healthier oils, value packs, regional formats).
• Strengthen consumer trust and brand differentiation through consistent storytelling and innovation.
• Trade Marketing & Channel Development
• Oversee trade marketing programs, ensuring brand visibility and price-pack relevance.
• Build channel activation strategies that optimize ROI and strengthen share of shelf.
• Partner with Finance and Sales Ops to measure trade spend efficiency and profitability.
• Digital & Data Enablement
• Champion adoption of BI tools, CRM systems, and digital dashboards to enhance decision-making.
• Use data analytics to guide pricing, promotions, and customer segmentation.
• Promote e-commerce and digital trade initiatives for select product lines.
• Leadership & Capability Building
• Lead, coach, and develop a large commercial team with clear performance standards.
• Build a culture of accountability, discipline, and customer obsession.
• Strengthen cross-functional collaboration with Supply Chain, Finance, and Transformation Office.

Ideal Candidate Profile

Education:

• Bachelor’s degree in Business, Marketing, or related field.
• MBA or advanced qualification preferred.

Experience:

• 12–15 years in FMCG commercial leadership, including at least 5 years managing a major category P&L.
• Proven track record in edible oils, fats, or related consumer staples.
• Strong background in both General Trade and Modern Trade execution.
• Experience integrating marketing, trade, and sales for category profitability.
• Demonstrated success leading large, diverse commercial teams.