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  • Posted: Dec 16, 2025
    Deadline: Not specified
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  • CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
    Read more about this company

     

    Sales & Marketing Head – Edible Oils & Fats

    Key Responsibilities

    • Commercial & Category Leadership
    • Define and implement the commercial strategy for the Oils & Fats category, aligned to our client profitability and growth goals.
    • Own category P&L, driving performance across pricing, mix, margin, and volume.
    • Lead business planning and forecast alignment with Production, Supply Chain, and Finance.
    • Balance market defense (core brands) with innovation-led growth (value-added and premium subcategories).
    • Sales & Route-to-Market Excellence
    • Lead national sales teams and regional heads to achieve revenue and distribution targets.
    • Optimize route-to-market models to strengthen coverage, availability, and cost efficiency.
    • Reinforce sales execution discipline through KPIs, dashboards, and structured reviews.
    • Build distributor partnerships with focus on profitability, performance, and loyalty.
    • Marketing & Brand Development
    • Manage portfolio strategy for leading brands ensuring relevance across consumer segments.
    • Drive integrated marketing and communication plans to reinforce category leadership.
    • Partner with R&D and DRT to identify new growth opportunities (healthier oils, value packs, regional formats).
    • Strengthen consumer trust and brand differentiation through consistent storytelling and innovation.
    • Trade Marketing & Channel Development
    • Oversee trade marketing programs, ensuring brand visibility and price-pack relevance.
    • Build channel activation strategies that optimize ROI and strengthen share of shelf.
    • Partner with Finance and Sales Ops to measure trade spend efficiency and profitability.
    • Digital & Data Enablement
    • Champion adoption of BI tools, CRM systems, and digital dashboards to enhance decision-making.
    • Use data analytics to guide pricing, promotions, and customer segmentation.
    • Promote e-commerce and digital trade initiatives for select product lines.
    • Leadership & Capability Building
    • Lead, coach, and develop a large commercial team with clear performance standards.
    • Build a culture of accountability, discipline, and customer obsession.
    • Strengthen cross-functional collaboration with Supply Chain, Finance, and Transformation Office.

    Ideal Candidate Profile

    Education:

    • Bachelor’s degree in Business, Marketing, or related field.
    • MBA or advanced qualification preferred.

    Experience:

    • 12–15 years in FMCG commercial leadership, including at least 5 years managing a major category P&L.
    • Proven track record in edible oils, fats, or related consumer staples.
    • Strong background in both General Trade and Modern Trade execution.
    • Experience integrating marketing, trade, and sales for category profitability.
    • Demonstrated success leading large, diverse commercial teams.

    go to method of application »

    Sales & Marketing Head – Beverages & Food

    Key Responsibilities

    • Commercial & Category Leadership
    • Define and implement the commercial strategy for the Oils & Fats category, aligned to our client profitability and growth goals.
    • Own category P&L, driving performance across pricing, mix, margin, and volume.
    • Lead business planning and forecast alignment with Production, Supply Chain, and Finance.
    • Balance market defense (core brands) with innovation-led growth (value-added and premium subcategories).
    • Sales & Route-to-Market Excellence
    • Lead national sales teams and regional heads to achieve revenue and distribution targets.
    • Optimize route-to-market models to strengthen coverage, availability, and cost efficiency.
    • Reinforce sales execution discipline through KPIs, dashboards, and structured reviews.
    • Build distributor partnerships with focus on profitability, performance, and loyalty.
    • Marketing & Brand Development
    • Manage portfolio strategy for leading brands ensuring relevance across consumer segments.
    • Drive integrated marketing and communication plans to reinforce category leadership.
    • Partner with R&D and DRT to identify new growth opportunities (healthier oils, value packs, regional formats).
    • Strengthen consumer trust and brand differentiation through consistent storytelling and innovation.
    • Trade Marketing & Channel Development
    • Oversee trade marketing programs, ensuring brand visibility and price-pack relevance.
    • Build channel activation strategies that optimize ROI and strengthen share of shelf.
    • Partner with Finance and Sales Ops to measure trade spend efficiency and profitability.
    • Digital & Data Enablement
    • Champion adoption of BI tools, CRM systems, and digital dashboards to enhance decision-making.
    • Use data analytics to guide pricing, promotions, and customer segmentation.
    • Promote e-commerce and digital trade initiatives for select product lines.
    • Leadership & Capability Building
    • Lead, coach, and develop a large commercial team with clear performance standards.
    • Build a culture of accountability, discipline, and customer obsession.
    • Strengthen cross-functional collaboration with Supply Chain, Finance, and Transformation Office.

    Ideal Candidate Profile

    Education:

    • Bachelor’s degree in Business, Marketing, or related field.
    • MBA or advanced qualification preferred.

    Experience:

    • 12–15 years in FMCG commercial leadership, including at least 5 years managing a major category P&L.
    • Proven track record in edible oils, fats, or related consumer staples.
    • Strong background in both General Trade and Modern Trade execution.
    • Experience integrating marketing, trade, and sales for category profitability.
    • Demonstrated success leading large, diverse commercial teams.

    go to method of application »

    Lead Sales & Operations - Home & Personal Care (HPC)

    Key Responsibilities

    • Lead and manage the sales administration team to support revenue targets for the assigned category, including contribution to sales strategy execution.
    • Oversee sales administrative operations, ensuring compliance with company policies and smooth cross-functional coordination.
    • Build and maintain strong relationships with key customers, distributors, and partners to drive customer satisfaction and repeat business.
    • Analyse market trends and competitor activity to identify growth opportunities.
    • Develop, implement, and enforce operational procedures, including sales reporting, inventory oversight, and planning coordination.

    Qualifications

    • Bachelor’s degree in business, Commerce, Supply Chain, or a related field.
    • 5–8 years’ experience in FMCG sales operations or sales administration leadership
    • Must have prior experience in sales operations or sales administration within the Home & Personal Care (HPC) Industry
    • Strong SAP / ERP experience and advanced Excel reporting capability.
    • Strong coordination, analytical, and leadership skills.

    go to method of application »

    Lead Sales & Operations - Oils & Fats

    Key Responsibilities

    • Lead and manage the sales administration team to support revenue targets for the assigned category, including contribution to sales strategy execution.
    • Oversee sales administrative operations, ensuring compliance with company policies and smooth cross-functional coordination.
    • Build and maintain strong relationships with key customers, distributors, and partners to drive customer satisfaction and repeat business.
    • Analyse market trends and competitor activity to identify growth opportunities.
    • Develop, implement, and enforce operational procedures, including sales reporting, inventory oversight, and planning coordination.

    Qualifications

    • Bachelor’s degree in business, Commerce, Supply Chain, or a related field.
    • 5–8 years’ experience in FMCG sales operations or sales administration leadership
    • Must have prior experience in sales operations or sales administration within the Home & Personal Care (HPC) Industry
    • Strong SAP / ERP experience and advanced Excel reporting capability.
    • Strong coordination, analytical, and leadership skills.

    go to method of application »

    Lead Sales & Operations - Snacks & Cereals (Food Industry)

    Key Responsibilities

    • Lead and manage the sales administration team to support revenue targets for the assigned category, including contribution to sales strategy execution.
    • Oversee sales administrative operations, ensuring compliance with company policies and smooth cross-functional coordination.
    • Build and maintain strong relationships with key customers, distributors, and partners to drive customer satisfaction and repeat business.
    • Analyse market trends and competitor activity to identify growth opportunities.
    • Develop, implement, and enforce operational procedures, including sales reporting, inventory oversight, and planning coordination.

    Qualifications

    • Bachelor’s degree in business, Commerce, Supply Chain, or a related field.
    • 5–8 years’ experience in FMCG sales operations or sales administration leadership
    • Must have prior experience in sales operations or sales administration within the Home & Personal Care (HPC) Industry
    • Strong SAP / ERP experience and advanced Excel reporting capability.
    • Strong coordination, analytical, and leadership skills.

    go to method of application »

    Lead Sales & Operations - Beverage

    Key Responsibilities

    • Lead and manage the sales administration team to support revenue targets for the assigned category, including contribution to sales strategy execution.
    • Oversee sales administrative operations, ensuring compliance with company policies and smooth cross-functional coordination.
    • Build and maintain strong relationships with key customers, distributors, and partners to drive customer satisfaction and repeat business.
    • Analyse market trends and competitor activity to identify growth opportunities.
    • Develop, implement, and enforce operational procedures, including sales reporting, inventory oversight, and planning coordination.

    Qualifications

    • Bachelor’s degree in business, Commerce, Supply Chain, or a related field.
    • 5–8 years’ experience in FMCG sales operations or sales administration leadership
    • Must have prior experience in sales operations or sales administration within the Home & Personal Care (HPC) Industry
    • Strong SAP / ERP experience and advanced Excel reporting capability.
    • Strong coordination, analytical, and leadership skills.

    Method of Application

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