Sales Representative- Mombasa at Biodeal Laboratories Limited

Job Summary:

The Sales Representative is responsible for the direct promotion and sales of Biodeal Laboratories' pharmaceutical products to healthcare professionals, distributors, and pharmacists. This role requires a highly motivated, results-oriented individual with excellent interpersonal skills and a deep understanding of product benefits. Sales Representatives will be the face of Biodeal, building strong relationships, achieving sales targets, and ensuring widespread availability and prescription of our products.

Key Responsibilities:

Healthcare Professional (HCP) Engagement:

• Conduct daily in-person visits to target doctors (Dermatologists, Paediatricians, GPs, Physicians) as per the route plan provided by the Sales Coordinator.
• Effectively detail Biodeal products, highlighting their features, benefits, and clinical efficacy to encourage prescription.
• Address questions, provide scientific information, and manage objections professionally.
• Distribute product samples, promotional materials, and medical literature.
• Build and maintain strong, trust-based relationships with HCPs to foster long-term loyalty.

Pharmacy Engagement (Retail & Chain):

• Visit retail and chain pharmacies regularly to check stock levels, ensure product availability, and place orders.
• Negotiate favorable shelf placement and visibility for Biodeal products.
• Educate pharmacists and pharmacy assistants on product knowledge and key selling points.
• Install and maintain point-of-sale (POS) materials.
• Gather market intelligence on competitor activities and consumer demand.

Distributor Engagement:

• Conduct regular visits to assigned distributors to monitor stock levels, facilitate order fulfillment, and address any logistical issues.
• Work with distributor sales teams to ensure their understanding and promotion of Biodeal products.
• Strengthen relationships with key contacts within distributor organizations.

Sales Target Achievement:

• Aggressively work towards achieving and exceeding assigned monthly and quarterly sales targets for all product categories (Gastro, Cough/Cold/Allergy, Derma) and individual SKUs.
• Identify new business opportunities and expand market share within the assigned territory.

Reporting & Administration:

• Accurately and promptly submit daily visit reports, sales figures, and market feedback through the designated CRM system or reporting tool.
• Maintain detailed records of doctor, pharmacy, and distributor interactions.
• Manage and submit expense reports in a timely manner.

Continuous Learning:

• Stay updated on product knowledge, disease states, competitive landscape, and industry trends.
• Actively participate in training sessions and team meetings.

CME organisation & Participation:

• Actively invite and ensure the attendance of target doctors to small, focused CME events organized by the Sales & Marketing team.
• Support the logistics and execution of CMEs as required.

Qualifications:

• Education: Bachelor's degree in Marketing or Business Administration or Sales Communication or related. An added advantage if you have additionally studied Pharmacy or Medicine.

Experience:

• Proven experience (1+ years) in medical/pharmaceutical sales is highly preferred. Highly motivated and teachable individuals with strong sales aptitude will be considered.
• Experience in FMCG is a bonus.