Social Media Manager at AirtelTigo

JOB PURPOSE

Identify and manage relevant channels, plan and execute the promotion of the AirtelTigo brand and products through effective AI-powered digital advertising, audience engagement and community/influencer management across all channels. Implement a complete Website and Social Media strategy to grow online followers, with key focus on turning these online followers into promoters.

CORE RESPONSIBILITIES

• Working with the Digital Agency and other partners, you will manage contents on the AirtelTigo owned digital portals including AirtelTigo App, Website, LinkedIn, Facebook, Twitter, Instagram, TikTok and YouTube accounts.
• Execute the social media strategy for the business and ensure it aligns with the commercial and brand objectives.
• Develop and execute a compelling content calendar across all platforms – ensuring timely, relevant and engaging content. This includes revenue growth and brand building activities – this should translate into increased scores for engagement and Net Promoter Score.
• Work with the customer service back office social media team to create a positive and a reliable brand image for the business by resolving all customer issues online within the required response times.
• Identify, manage and engage Digital Influencers for all digital brand and product activations.
• Ensure all campaigns are properly booked and tracked for results and accurate spend.
• Employ strategies and exciting ways to convert AirtelTigo employees into brand advocates.

KPIs

Defined KPIs will include:

• Digital engagement scores
• Digital Net Promoter Scores
• Smartphone penetration and data usage

QUALIFICATION

• University degree, preferably in Marketing, Computer Science, Information Studies, Marketing or other
• Professional certificate in Web Development & Social Media Marketing is an added advantage

MINIMUM EXPERIENCE & ESSENTIAL KNOWLEDGE

• Minimum of 3 years of digital (web and social media management) experience in a competitive industry and/or agency
• Fair knowledge of the internet and modern web technologies (Web 2.0 and Web 3.0).
• Fair knowledge of Digital Programming languages e.g., HTML
• Modern Web Content Management Systems, creative design and multimedia publishing
• MS Office Tools such as Word, Excel and PowerPoint

CORE COMPETENCIES

• Communication skills, both written and verbal.
• A great storyteller
• A positive attitude
• Creativity and Innovation
• Ability to work under pressure and time constraints
• Mature ability to work collaboratively throughout the organization and be a valuable digital expert
• Familiar with Digital Programming languages and Graphic design and multimedia production
• Ability to engage in effective and persuasive negotiations
• Ability to achieve results through others
• Set and manage priorities

Ready to be part of our dynamic and innovative team? At AirtelTigo, we enhance the value of our employees by providing long-term growth and opportunities in an ever-evolving work environment. Our values are at the core of what we do and represents who we are, Simplicity, Transparency and Relevance. Initiate your journey to be part of our world-class team and experience a rewarding career.