Social Media Officer at Progressive Credit

Reports to: Senior Marketing Officer

THE PURPOSE OF THE JOB/OBJECTIVES

Responsible for assisting with the planning of marketing strategies to grow online sales and traffic and engagement

KEY ROLES AND RESPONSIBILITIES

• Management of Social Media Channels
• Development of Social Media marketing strategy to help drive traffic and engagement.
• Creating brand awareness
• Tracking social media trends and developments
• Preparation of weekly and monthly social media reports
• Keeping up to date with social media trends
• Responding to inquiries, complains and comments on social media platforms
• Monitoring of competitor social media platforms
• Coordinating social media messages with advertising departments, the brand management team, and annual company goals.
• Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.
•  Analysing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data.
• Assist with the general day to day administrative tasks of the marketing department.

KNOWLEDGE AND SKILLS

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Social Media Strategist using social media for brand awareness and impressions
• At least a bachelor’s degree