Trade Marketing Manager at Airtel

• Airtel Kenya wishes to recruit a Trade Marketing Manager within Marketing Department. Main purpose of the role is to develops a promotional and trade branding plan for the market and liaise with Sales and other functions to ensure that the company’s branding effort results in the establishment and maintenance of a positive and progressive image in the public eye.

Reporting to Head of Brand the incumbent’s role will include;

• Develops promotion and trade branding plans and budgets.
• Branding and refreshment of COCO shops / AMB / CPs
• Work with Brand for the Creation & delivery of marketing material and collateral
• Develops and communicates an implementation program for trade visibility to the Sales teams for execution.
• Vendor coordination and management for all trade visibility materials to ensure on-time and on budget delivery of quality materials.
• Monitors implementation of trade visibility activities through regular field visits and regular report review
• Maintenance of Marketing material in the warehouse – ordering, distributing and maintaining an adequate stock cover
• Continuously checks the trade for visibility gaps and takes remedial action like replacing past products/ promotions posters, faded and worn-out materials.
• Monitors industry trends and competitor activities that can aid in developing tactical responses, as required.
• Prepare reports for management review as per the reporting calendar.
• Events & exhibitions – conceptualization and execution
• County license liaison and custodian – first point of contact for sales team

Qualifications:

• University Degree in business, sales, or marketing or equivalent training in business or sales management
• 5-8 years’ requisite Trade marketing working experience preferably in the FMCG industry
• Good knowledge of channel and retail sales
• Able to work under high stress with short-term targets and objectives
• Familiarity with and interest in contemporary brand management thinking and trends
• Experience of handling multiple projects successfully
• Business awareness with strong stakeholder management skills
• Strong planning, analytical and problem-solving skills
• Goal oriented with a high personal standard.
• Excellent and effective interpersonal, presentation and communications skills,