Current Opportunities at CDL Human Resource

• We are seeking a proactive and analytical Brand Coordinator to support our brand-building initiatives and ensure successful execution of our go-to-market strategies across East Africa. Reporting to the Brand Manager, the incumbent will play a key role in monitoring brand performance, coordinating marketing activities and supporting the development of new product launches.

KEY RESPONSIBILITIES

• Assist the Brand Manager in analyzing market trends and launching new products.
• Collaborate with country teams to prepare and implement business plans for new product launches.
• Monitor performance of each territory against set objectives and report variances.
• Prepare regular competitor activity reports for each market and recommend responses.
• Coordinate execution of trade marketing and A&P plans across all territories.
• Assist in preparing business reviews for suppliers, consolidating insights and results.
• Identify opportunities for communication campaigns to drive sales growth and brand visibility.
• Support field activities and promotions, ensuring consistent brand representation across touchpoints.
• Employ data analytics tools to track campaign performance and optimize strategies. Track and report KPIs for brand performance and campaign effectiveness.

Requirements

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, or an equivalent.
• Minimum of 1 year of experience in the FMCG sector.
• Excellent proficiency in Microsoft Excel and PowerPoint.
• Strong analytical skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication and presentation skills.
• Experience working with cross-functional teams and suppliers will be a plus.
• Strong knowledge of Microsoft Office and marketing software tools.
• Experience in healthcare operations will be a plus.

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• The successful candidate will play a key leadership role in overseeing all aspects of financial management, ensuring robust financial planning, and driving strategic decision-making to support business growth.
• Prepare Cost Benefit Analysis for any new Capex proposed by various departments in concurrence with Head of Operations and ensure investments are submitted to BOD along with CBA.
• Prepare and update costing sheet for products/SKUs and share on weekly basis
• Analyze Management Accounts line by line and provide observations and recommendations to BOD & HODs for implementation.
• Keep a check on input cost related to manufacturing and assist Head of Operations by providing facts and figures for reducing TOTAL COST of PRODUCTION.
• Participate in procurement decisions related to purchase of RAW material for Value Stream.
• Monitor BOM on daily basis & highlight anomalies to relevant Production Leads and seek clarification.
• Plan, Implement, Manage and run all financial activities of Value Stream including business planning, budgeting, forecasting and negotiations.
• Reduce Debtors cycle by ensuring timely issuance of credit notes by coordinating with Sales team and Audit team.
• Increase focus on credit worthy customer segments through Sales Head, prepare and implement customer incentive schemes for acceleration/on-time payment.
• Provide Impact Analysis for all marketing expenses, price increase/decrease and promotions.
• Ensure adherence to contracts and agreements by suppliers & sales channels as per company policy and record keeping including Bank Guarantees from customers.
• Responsible for ensuring timely Cash in-Cash out through Sales & Production teams, monitor debtors/creditors on daily basis.
• Liaise & work closely with Treasury Team and Finance and Accounts team for smooth cash flow management
• Prepare priority list for payments to be made based on collection reports from debt collection team along with procurement
• Prepare financial forecasting and budgets (annual & 13-week rollover) related to Value Stream under guidance of CFO to ensure alignment with Group Level Financial goals.

Requirements:

• Bachelor’s degree in Finance, Accounting, or related field (MBA is an advantage).
• CPA (K), ACCA, or equivalent professional qualification.
• A total of 10–12 years of experience in finance, including at least 5 years within the non-alcoholic beverage industry.
• Senior finance experience, ideally in manufacturing or FMCG
• Strong financial planning, analysis, and reporting expertise.
• Proven leadership experience, with the ability to guide teams and influence strategy.
• Proficiency in financial management systems and SAP is a must.
• Proficiency in Gujarati or Hindi is essential, due to the cultural and business dynamics of key stakeholders.
• In-depth knowledge of Kenyan tax laws, financial regulations, and statutory compliance requirements.
• Ability to work collaboratively with cross-functional teams and executive leadership.
• Excellent interpersonal and communication skills.

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• We are seeking a creative and results-driven Digital Marketer to manage and grow our social media presence, generate leads, and enhance brand visibility through compelling content. The ideal candidate will have a strong grasp of social media platforms management, Shoot and edit photos and videos for social media, website, and promotional use, and have a passion for storytelling through video and photography, and a data-driven mindset to optimize content for engagement and conversion.

Key Responsibilities:

• Social Media Management
• Develop and execute social media strategies to grow followers, engagement, and leads across platforms (Instagram, Facebook, LinkedIn, TikTok, X, etc.).
• Manage the content calendar and post scheduling to ensure consistent brand messaging.
• Monitor social media trends and conversations, responding to comments and messages promptly.
• Analyze performance metrics and prepare regular reports with insights and recommendations.
• Content Creation
• Plan, create, and edit engaging content for social media, vlogs, and digital ads.
• Write compelling captions and copy tailored to target audiences and platform best practices.
• Develop creative briefs and coordinate content campaigns with cross-functional teams.
• Videography & Photography
• Capture and edit high-quality photos and videos for social media, events, and brand campaigns.
• Produce short-form videos and reels that align with current social media trends and brand identity.
• Maintain and organize digital media libraries and ensure all content meets brand standards.

Requirements

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2+ years of experience in digital marketing or content creation, preferably in a social media-focused role.
• Proven ability to grow social media accounts and generate leads.
• Proficiency in video and photo editing tools (e.g., Adobe Premiere Pro, Final Cut, Lightroom, Canva).
• Excellent communication, storytelling, and visual design skills.
• Strong understanding of SEO, lead funnels, and digital analytics tools (Google Analytics, Meta Business Suite, etc.).
• Self-starter with excellent time management, creativity, and attention to detail.