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  • Posted: Nov 5, 2025
    Deadline: Not specified
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  • Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
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    Consumer Activation Lead

    Job Summary:

    • Plan, coordinate, and execute all consumer-facing activations that bring the brand experience to life - including on-ground events, sampling programs, and experiential marketing. Ensure alignment with brand strategy, seamless execution, and measurable results.

    Key Responsibilities:

    • Plan & execute activations, events, and sampling across all brands in line with marketing goals.
    • Collaborate with creative agencies to turn campaign ideas into engaging on-ground experiences.
    • Manage promoters, vendors, and logistics for flawless execution. Develop rollout plans with clear budgets, timelines, and KPIs.
    • Work with trade marketing & digital teams for integrated consumer touchpoints.
    • Lead post-event evaluations - analyze participation, reach, sampling data & ROI.
    • Maintain POSM & activation material inventory with accountability.
    • Capture field learnings & consumer insights for continuous improvement.
    • Represent marketing in planning sessions with sales, distribution & PR teams.
    • Important: We never request payment during recruitment. Stay alert against fraud.

    Qualifications:

    • Bachelor's degree in Marketing, Business, or related field.
    • 4-6 years' experience in brand activations, experiential marketing, or events (FMCG/agency preferred).
    • Proven experience managing field teams, vendors & agencies.
    • Track record of delivering large-scale activations & meeting KPIs.

    Key Skills:

    • Strong project management & organizational skills.
    • Excellent communication, interpersonal & negotiation abilities.
    • Energetic, detail-oriented, and execution- driven.
    • Solid grasp of event production & consumer engagement trends.
    • Strong reporting & analytical capability.

    go to method of application »

    Digital Execution Lead

    Job Summary:

    • Translate brand strategy into powerful digital executions that boost visibility, engagement, and conversion across all online platforms. Lead the full cycle of digital campaigns from concept to performance analysis - ensuring creative excellence and consistent storytelling.

    Key Responsibilities:

    • Execute digital marketing plans for each brand - covering social media, influencer, and paid media campaigns.
    • Collaborate with creative & media agencies to deliver on-brand, goal-aligned campaigns.
    • Develop and manage content calendars for timely rollout of assets.
    • Oversee daily digital operations, including social media engagement and community growth.
    • Manage influencer partnerships end-to-end with measurable impact.
    • Analyze campaign results and optimize for performance and ROI.
    • Lead reviews with agencies and internal teams to assess outcomes.
    • Stay updated on digital trends and recommend new engagement ideas.
    • Ensure content follows brand tone, visual consistency, and compliance standards.

    Qualifications:

    • Bachelor's degree in Marketing, Communication, or related field.
    • 5+ years' experience in digital marketing (FMCG or agency preferred).
    • Proven track record managing end-to-end campaigns, agencies & influencers.
    • Strong experience with paid media tools, analytics, and digital project management.

    Key Skills:

    • Expert in digital strategy, social media, influencer marketing & analytics.
    • Strong project management & execution focus.
    • Excellent stakeholder & cross-functional collaboration skills.
    • Strong analytical, reporting, and optimization capabilities.

    Method of Application

    Interested and qualified? Go to Kenafric Industries on airtable.com to apply

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