Vacancies at HF Group

Principle Accountabilities

• Execute ATL, BTL and digital marketing campaigns in line with approved marketing plans.
• Support in the creation of marketing plans and budgets for assigned projects.
• Collaborate with Digital Marketing to develop compelling social media and digital content for property campaigns.
• Provide brand support to ensure correct brand materials are in circulation and old materials are de-flighted.
• Track campaign performance and provide regular reporting on progress, outcomes and learnings.
• Work closely with sales teams to co-ordinate events/activations through vendor engagement and drive timely event branding & set up
• Ensure that marketing collateral such as brochures, flyers and banners are current, on-brand and fit for purpose, produced within agreed timelines and to desired quality and sufficient for planned activities.
• Maintain appropriate stock levels of marketing materials and manage reprints where necessary.
• Manage inventory with up to date records and documentation of all requisitions as per agreed KPIs.
• Requisition fulfilment management – timely dispatch of requested marketing collateral to the business teams, as well as dispatch of items in stock.
• Provide administrative support including procurement and vendor payment follow up, filing and departmental expenditure updates and electronic scanning of all departmental documents as briefed by Line Manager.

Key Competencies and Skills

General Competencies

• Effective presentation and communication skills
• Self-Starter and ability to work with minimal supervision.
• Excellent organizational skills, with the ability to manage multiple priorities simultaneously.
• Adaptable, flexible and comfortable handling a wide range of tasks in a dynamic environment.
• Effective presentation and communication skills.
• Good interpersonal skills
• Good administrative skills
• Strong business acumen

Technical Competencies

• Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
• Proficient understanding of creative briefing/development, BTL design and production processes.
• Proficiency in Microsoft Office applications and digital environments.
• Driving license.

Minimum Qualifications, Knowledge and Experience

• A business-related degree in marketing, Communication, Public Relations/Media Studies, Event Management or Digital Marketing. 
• 3 years’ marketing experience, preferably in a fast-paced environment.

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Principle Accountabilities

Brand & Marketing

• Collaborate to develop and implement the K-Mall marketing strategy that promotes the K-Mall brand and its tenants.
• Co-ordinate with the larger HF Marketing Team to ensure brand consistency & growth of brand love
• Support Tenants and other stakeholder on their marketing initiatives.

Tenant Engagement & Liaison

• Serve as the key communication link between mall management and tenants, ensuring timely and effective feedback loops.
• Organize regular tenant engagement sessions, surveys and training forums to strengthen tenant relations and collaboration.
• Track and address tenant concerns in co-ordination with relevant departments to ensure quick resolution.

Customer Experience

• Design and implement customer engagement initiatives that enhance shopper satisfaction and loyalty.
• Monitor and evaluate customer feedback, developing insights to improve mall experience and tenant performance.

Events & Activations

• Conceptualize, plan, and execute footfall-attracting events, campaigns, and activations in collaboration with tenants and partners.
• Manage event budgets, logistics, and post-event reporting to assess impact and ROI.

Partnerships & Revenue Generation

• Identify and onboard strategic partners for co-branded events, sponsorships, and activations.
• Drive initiatives that generate additional revenue for the mall through creative commercial collaborations.

Key Competencies and Skills

General Competencies

• Strong communication and interpersonal skills.
• Excellent organizational and planning abilities.
• Creative thinker with a passion for customer engagement.
• Proficiency in digital marketing tools and social media management.
• Strong reporting, presentation, and analytical skills.
• Ability to multitask and thrive in a fast-paced environment.
• Strong business acumen.

Technical Competencies

• Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
• Basic understanding of creative briefing/development, BTL design and production processes.
• Proficiency in Microsoft Office applications and digital environments. 

Minimum Qualifications, Knowledge and Experience

• A business-related degree in Marketing, Communications, Public Relations/Media Studies, Event Management, Digital Marketing
• Certification in Digital Marketing or related fields is an added advantage.
• Minimum 3–5 years’ experience in marketing in a retail management, mall operations or customer relationship role.
• Experience in digital marketing, content creation, or brand management is an added advantage.
• Proven track record in event planning, partnership management and stakeholder engagement.