Marketing & Customer Liaison Executive at HF Group

Principle Accountabilities

Brand & Marketing

• Collaborate to develop and implement the K-Mall marketing strategy that promotes the K-Mall brand and its tenants.
• Co-ordinate with the larger HF Marketing Team to ensure brand consistency & growth of brand love
• Support Tenants and other stakeholder on their marketing initiatives.

Tenant Engagement & Liaison

• Serve as the key communication link between mall management and tenants, ensuring timely and effective feedback loops.
• Organize regular tenant engagement sessions, surveys and training forums to strengthen tenant relations and collaboration.
• Track and address tenant concerns in co-ordination with relevant departments to ensure quick resolution.

Customer Experience

• Design and implement customer engagement initiatives that enhance shopper satisfaction and loyalty.
• Monitor and evaluate customer feedback, developing insights to improve mall experience and tenant performance.

Events & Activations

• Conceptualize, plan, and execute footfall-attracting events, campaigns, and activations in collaboration with tenants and partners.
• Manage event budgets, logistics, and post-event reporting to assess impact and ROI.

Partnerships & Revenue Generation

• Identify and onboard strategic partners for co-branded events, sponsorships, and activations.
• Drive initiatives that generate additional revenue for the mall through creative commercial collaborations.

Key Competencies and Skills

General Competencies

• Strong communication and interpersonal skills.
• Excellent organizational and planning abilities.
• Creative thinker with a passion for customer engagement.
• Proficiency in digital marketing tools and social media management.
• Strong reporting, presentation, and analytical skills.
• Ability to multitask and thrive in a fast-paced environment.
• Strong business acumen.

Technical Competencies

• Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
• Basic understanding of creative briefing/development, BTL design and production processes.
• Proficiency in Microsoft Office applications and digital environments. 

Minimum Qualifications, Knowledge and Experience

• A business-related degree in Marketing, Communications, Public Relations/Media Studies, Event Management, Digital Marketing
• Certification in Digital Marketing or related fields is an added advantage.
• Minimum 3–5 years’ experience in marketing in a retail management, mall operations or customer relationship role.
• Experience in digital marketing, content creation, or brand management is an added advantage.
• Proven track record in event planning, partnership management and stakeholder engagement.