Market Development Lead at NFT Consult

Our client is looking for a qualified Market Development Lead for Farm Star products, including EverGrow organic fertilizer and PureProtein animal feed supplement.

About the role

The Farm Star Sales team enables our client to sell end products derived from treated organic waste. The Market Development Lead will develop, test, and commercialize new market segments for the company’s organic fertilizer product

Job Responsibilities

• Conduct market research and identifying a priority  market segments for Evergrow
• Visiting a business in the new customer segment to identify and prioritize relevant problems, which can be addressed by Evergrow, while gaining a deep understanding of how they currently solve those problems.
• Proposing to the business in the new customer segment an in-field crop trial
• Consolidating your learning from the visit by clearly mapping the customer journey and purchasing process, and securing initial sales.
• Deciding on several new segments for which you will create a full go-to-market plan including sales strategy, distribution, pricing, collections, marketing, and training for the sales team.

Qualifications

• Degree or higher level education
• Previous experience in building a business from scratch or significantly scaling up an existing business
• Experience in identifying, testing, and commercializing new market segments for an existing product
• Knowledge of agricultural inputs market for small and medium-scale farmers preferred or ability to learn technical knowledge quickly
• Track record of managing multiple time-sensitive projects simultaneously with minimal oversight and high accountability for results
• Aptitude for numbers and data-driven decision-making
• Humility and interest in learning in-depth about a new industry, new product category, new sales process, and everything else that’s needed.
• Coachable – a desire to learn, constantly improve, and act on feedback
• Willingness to work outside of Nairobi and travel to support the sales team approx. 80% of the time.
• Valid car driver’s license and min. 2 years driving experience
• Sense of humor