Social Media Internship at Management University Of Africa

The Social Media Intern is responsible for coordinating and executing the University’s social media strategy, working across key social media channels including Facebook, Twitter, YouTube, Instagram, Snapchat, Skype, Google and LinkedIn with the main aim of increasing the number of followers and creating consistent publicity. The intern should also follow and continuously engage with potential students and/or clients.

Responsibilities

• Collaborate with the Marketing and Corporate Affairs team and the various Departmental Heads to gain an understanding of how and what is to be communicated to reach the primary audiences (prospective students/parents, alumni, and the on-campus community).
• Conceptualize, create and publish daily content (combining original text and images as well as text, images and videos provided by the Corporate Affairs Department) that enhances affinity for MUA.
• Share stories of community’s successes, success stories for alumni and current students that build meaningful connections and encourage engagement.
• Employ innovative tactics to grow the audiences of each of the main University social media accounts.
• Serve as an ambassador for the Marketing & Corporate Affairs departments, which includes seeking out story ideas for social media as well as the website.
• Encouraging members of the community and students utilizing the social media platforms to connect with the MUA social media platforms.
• MUST possess photography and videography skills
• Provide support to the event organizing teams during live and online events

Job Qualifications

• Bachelor of Arts Degree in Journalism and/Public Relations/Communications/Marketing or a Diploma in a similar field.
• Minimum one (1) year of experience in Online Marketing and/or Social Media Management.
• Excellent Communication and writing skills
• Experience in social media monitoring and Familiar with Search Engine Optimization
• Experience in a fast moving goods company or a learning institution
• Familiar with Search Engine Optimization
• Sound knowledge of journalistic code of conduct