Marketing Executive at Management University Of Africa

To support the Marketing function in delivering its objectives by making sales and advising on the current market trends, among others, based on market surveys.

Responsibilities

Market surveys

• Analysis of competitor activities by monitoring all activities of interest and benefit to the marketing function. These include monitoring competitor’s performance in terms of;
  • Business performance –registrations, populations, programs offered and the pricing, facilities and other relevant areas
  • Marketing strategies utilized for example advertisements and promotions
  • Expansion and growth activities of competitors including new branches, new collaborations
  • Monitor new entrants into the market
• Receiving and collecting market intelligence to identify new/potential market and product opportunities and assess demand, University’s brand positioning and awareness.
• Timely communication of all information acquired to the Business development manager with proposals on the best action.

Direct Marketing and sales through posters and fliers

• Ensure the effective utilization of the following marketing mechanisms.

Posters and fliers

• Strategic consistent and aggressive placement of the appropriate posters and fliers in all legally allowed and beneficial places that target an appropriate market segments and mass markets.
• Ensure replenishment of posters in places where the posters are placed on contract basis or are likely to be removed
• Co-ordination of and representation in events such as conferences, seminars and exhibitions that will promote the awareness of the University and its credentials.
• Be familiar with all courses offered in the University so as to identify the most effective ways of convincing varying targets and identifying gaps in the current offering.

Sales

• Selling courses to prospective clients and Meeting monthly sales targets as will be agreed upon with the line manager through various methods including activation of churches, schools and companies.

In-house monitoring

• Monitors the University’s outdoor marketing platforms to ensure proper maintenance and advice on any corrective action or necessary reaction to competitor actions.

Custodianship

• Ensure the safekeeping and maintenance of all University marketing equipment and materials including posters, fliers, roll up banner, among others.
• Degree/Diploma in Marketing

Qualifications

• Certificate/diploma in computer skills
• Excellent communication skills
• Excellent organization skills
• Good report writing skills
• Two Years working experience in a reputable organization.
• Diploma in Business Administration