Area Manager at Bacardi

Job Description

• Deliver key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) versus budget
• Responsible to set up RTM, with distributors and wholesalers network to deliver key Commercial scorecard targets
• Building strong, mutually beneficial relationships with distributors, liquor retail, & On trade.
• Influence and input to the Hub IAP to ensure Country plans meet Customer needs
• Control in market Value Chain with regular updates based on information from all stakeholders
• Maintain an update view of in market RSPs for all markets & all categories, through regular in market visits.
• Monitor supply chain to ensure smooth market supply.
• Maintain a high level of shipment forecast accuracy
• Ensuring optimum distribution and visibility of our brands
• Control and manage contracts for distribution agreements
• Planning and co-ordinate training & education programs for the distributor network
• Monitoring and reporting competition in the market
• Best execution of Brand Plans with distributors and local trade.
• Shape and deliver the customer and channel strategy of the Country to maximize long term value to the company

Develop talent and capability

• Ensuring that your distributors have resources needed to deliver desired results
• Ensuring all distributors have understanding of the company policies and culture

Create a winning team

• Motivate distributors to achieve their targets and celebrate excellence

Measures of success

• Quick Adaptability to the role and Market
• Delivery of volume and profitable growth
• Increase Brand Visibility and share of Voice
• Implementation of Picture of Success through Bacardi Commercial Way
• Monthly reporting
• Measurable differences in Distributors/ Partners KPI
• Ability to work in Matrix and facilitate value
• Lead a Winning Team with clear focus on development  in the team

Critical experiences for success

• To be successful in this role you will need to :
• Have Strategic Acumen and strong focus on result and execution
• Have Strong Analytical Capability to work with figures
• Have the Ability to Develop mutual beneficial relationships with  internal ( Matrix )and external partners(Distributors & Customers)
• Be Organized Self Motivated and confident
• Be inspiring, positive, patient, assertive and humble
• Great personality and attitude with excellent social skills

Requirement/Skills

• Masters in Business Admin or equivalent
• Minimum 10  to 12 years ,sales & marketing experience in FMCG.  Spirits/beer/wine experience is preferred.
• Distributor Management expertise is key criterion
• Good financial acumen and exposure to managing Sales and P&Ls
• Experience in managing a market end to end
• Local knowledge is a bonus
• Knowledge of the spirits industry and Africa market is imp, West Africa is a bonus
• Team Management experience will be a plus