Brand Manager - Consumer Products Division at LOreal

YOUR FUTURE TEAM

Join our amazing Consumer Products Division where our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world.

A DAY IN THE LIFE

You will be responsible for:

ATL Marketing:

• Implement effective Above-the-Line (ATL) marketing strategies to enhance brand visibility and engagement across multiple channels.
• Monitor and analyze the effectiveness of ATL campaigns, providing insights and recommendations for continuous improvement.
• Coordinate with external agencies and creative teams to deliver impactful advertising and communication materials.

BTL Marketing:

• Design and execute Below-the-Line (BTL) marketing initiatives, including in-store promotions, direct marketing, sponsorships, and events.
• Evaluate BTL campaign performance and adjust strategies as necessary to optimize results and drive commercial success.

Trade Execution & Merchandising:

• Oversee the implementation of planograms and ensure compliance across all retail locations to maintain consistent brand representation.
• Oversee merchandising efforts to maintain brand standards and maximize product visibility in stores.
• Work closely with retail partners to ensure optimal shelf space, extra displays and product placement.

Sales Forecasting & Pricing Strategy:

• Collaborate with sales and finance teams to develop accurate sales forecasts that inform inventory management, and marketing strategies.
• Lead the development of pricing strategies that balance competitiveness with profitability, considering market conditions, consumer demand, and cost structures.

Budget Management:

• Develop and manage the brand marketing budget, ensuring efficient allocation of resources to support business objectives.
• Work with finance teams to monitor key financial metrics, ensuring alignment with revenue and profit targets.

Data Analytics:

• Utilize marketing analytics tools to track and measure the performance of marketing campaigns, deriving insights to inform future strategies.
• Analyze data to gain insights into consumer behavior, campaign effectiveness, and market trends, providing actionable recommendations.
• Prepare and present detailed reports to stakeholders, offering data-driven insights that guide decision-making.

Consumer Activation:

• Lead consumer activation initiatives that drive engagement, brand loyalty, and sales growth. 
• Develop and execute consumer-centric campaigns and experiences that resonate with target audiences. 

Communication & Presentation: 

• Communicate effectively with internal and external stakeholders, ensuring alignment on brand objectives and strategies. 
• Prepare and deliver compelling presentations to senior management, sales teams, and other key stakeholders to showcase brand performance and future plans.  

REQUIREMENTS

• Bachelor’s degree in Marketing and any related field 
• Minimum 5 years’ experience in brand marketing, preferably in the consumer goods industry. 
• Proven track record of delivering topline and marketing KPIs (driving share and penetration). 
• Experience in managing agencies. 
• Proven experience in developing and implementing effective and integrated brand plans. 
• Excellent analytical skills. 
• Creative approach. 
• Strong communication, organizational and project leading skills. 
• Experience in P&L Management.
• Commercial orientation and business acumen.