Brand Manager at Haco Industries Kenya Limited

About the Role:

Reporting to the Director – Marketing and Customer Service, the position holder will build and raise brand awareness by working with the internal and external stakeholders to find out what makes our products unique and communicate it to the various audience and consumers.

The role holder will uncover consumer insights and deliver innovative brand campaigns that will improve consumer experience and drive business growth.

Duties and Responsibilities

• Analyze brand positioning and consumer insights.
• Translate brand strategies into actionable plans and go-to-market interventions.
• Continuously monitor brand performance internally and externally and proactively advice the business appropriately.
• Measure and report performance of all marketing campaigns and their returns on investment.
• Act as to go person on the brand performance and current and future action plans around the brands.
• Monitor market trends, competitor activities and consumer markets trends.
• Manage new and ongoing marketing and advertising activities.
• Drive the brand pricing by understanding the competitive landscape, margin levels and drivers.
• Providing resourceful insights that will help the business in understanding the market through trade visits, liaison with on-ground teams, market intelligence seeking, analysis of sales and research data to determine product and market requirements for existing and future products.
• Scan the markets and identify opportunities that bring about product renovation, pricing strategy review, customer/channel specific needs.
• Identifying new opportunities for brand growth in relation to existing and new products, segments, geographies etc.
• Management of the allocated marketing budgets within agreed targets and aligned with customer advertising activities.
• Have oversight and clarity of the status of all brand assets e.g. marketing artworks, model usage rights, product labels repositories & approval status
• Work closely with the unit heads, product development and sales teams to stay abreast of operational capabilities and utilize them as marketing resources as appropriate.
• Monitoring competitor strategies, activities and feeding the information to the business leadership for tactical plans to grow the categories.
• Regular performance tracking, preferably weekly, and compilation of a report on the same which is circulated to the respective stakeholders.
• Close out all campaigns/promotions with reports that clearly articulates if the objectives have been met.
• Liaise with Procurement to ensure correct specification and ordering of merchandise and suppliers sourcing in accordance with budget and business needs while maximizing savings through effective negotiations with service providers.

The Person

• Degree in Marketing or related field.
• Post graduate qualification in marketing.
• Proven working experience as a Brand Manager with over 5 years’ experience preferably in FMCG.
• Proven ability to develop brand and marketing strategies and communication of the same to executives.
• Membership of relevant professional bodies e.g. MSK etc
• Data driven thinking and affinity for numbers.
• Strong analytical skills partnered with a creative mind.
• Outstanding communication skills
• Teamwork and solutions oriented
• Demonstrated ability to work under pressure with strict deadlines
• Up-to-date with latest trends and marketing best practices.
• Active listening and attention to detail