Brand Manager at MAL Consultancy

JOB SUMMARY

• The Brand Manager will play a pivotal role in supporting the brand management activities for Personal Care, Skin Care and Homecare products within the Marketing Department. S/he will be responsible for the development and execution of brand strategies, developing marketing campaigns, and managing brand initiatives to drive brand awareness, consumer and trade engagement, and revenue growth. Brand Manager will possess strong passion for brand management, great organizational skills, and creative abilities.

DUTIES & RESPONSIBILITIES

Duties and responsibilities will include but not be limited to;

Brand Strategy Implementation

• Development and execution of comprehensive brand strategies aligned with company objectives
• Develop and Implement brand-building activities and initiatives.

Marketing Campaigns

• Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media
• Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.

Brand Communication

• Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations
• Ensure consistency in brand messaging across all communication channels and touchpoints.

Market Research and Analysis

• Conduct market research to identify consumer trends, competitor activities, and market opportunities
• Analyse market data and consumer insights to inform brand strategies and decision-making processes.

Product Management

• Implement Product management activities, including new product launches, product positioning, and portfolio management
• Collaborate with cross-functional teams to develop and execute product marketing plans.

Brand Performance Tracking

• Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.
• Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.

Brand Guidelines Compliance

• Ensure compliance with brand guidelines and standards in all marketing materials and activities
• Work closely with creative teams and agencies to maintain brand consistency and integrity.

Cross-Functional Collaboration

• Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives
• Partner with external agencies and vendors to execute marketing programs and initiatives.

Budget Management

• Manage the brand budget, tracking expenses, and ensuring cost-effective utilization of resources within allocated budgets.

Team Management

• Providing leadership coaching and mentorship for teams managed
• Ensure the Brand team thrives stays motivated and supports the mandate of the business fully
• Undertake performance reviews and put in place development initiatives that drive knowledge creativity and innovation.

EDUCATION SKILLS & COMPETENCIES DESIRED

• Bachelor’s Degree in Marketing, Business Administration, Communications, or any other related and relevant field
• An MBA or a master’s degree in marketing or brand management can be advantageous
• Seven (7) years’ experience in marketing, advertising, or related roles, including previous experience in brand management or as a marketing coordinator in FMCG mainly handling care products
• Proven experience in brand management and marketing within the consumer goods industry.
• Proven Experience in Shopper marketing, Trade marketing or customer marketing
• Experience managing Personal Care/ haircare category.
• Experience working with agencies will be an added advantage
• Certified Brand Manager (CBM) - professional certification in brand management
• Digital Marketing Certifications such as Google Ads certification or Hub Spot’s inbound marketing certification
• Familiarity with marketing software and tools (e.g., Google Analytics, CRM systems, social media management tools).
• Knowledge of digital marketing strategies, including SEO, PPC, social media, and email marketing.
• Ability to develop long-term strategies for brand growth and positioning with exceptional analytical capability with attention to detail
• Ability to adjust strategies based on changing market conditions and consumer trends.
• Strong problem-solving skills to address challenges and capitalize on opportunities.
• Attention to detail in all aspects of brand management, from campaign execution to analyzing data.
• Proficiency in analyzing market trends, consumer behavior, and campaign performance metrics.
• Capability to develop innovative marketing campaigns and brand messaging.
• Strong organizational skills to manage multiple projects and campaigns simultaneously.
• Excellent verbal and written communication skills for creating compelling content and interacting with various stakeholders.
• Ability to lead cross-functional teams and coordinate efforts across departments.
• Deep understanding of target audiences and ability to align brand strategies with customer needs and preferences.
• If you are interested in applying for this exciting opportunity that is based in Mombasa, and have the requisite work experience, skills and education and have worked within the FMCG sector and particularly with care products, we are interested in meeting you.