Channel Development Manager at Vodafone Ghana

Description

• The Customer Value Lead helps implement the base growth and retention strategy for their area, ensuring all communications are relevant and build a broad and deep relationship with our customers. Increasing customer lifetime value as a result of correctly targeted and managed communications and reducing churn through increased customer satisfaction.

Job Responsibilities

•  Develops campaigns, in line with the base growth and retention strategy, demonstrating a clear lifecycle management approach, including campaign execution touchpoints and triggers with a clear consideration for how they impact customers� perceptions;
•  Manages the scheduling and rules that determine message deployment and takes direct ownership for message performance;
•  Understands the economics of the product/service/channel and uses this to resolve problems and identify solutions to gain commercial improvements;
•  Briefs external creative agencies and manages the campaign production process;
•  Identifies areas of opportunity related to customer experience and operational efficiency and recommends actions to drive performance and improvement;
•  Ensures all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action and message impact is essential);
•  Uses learnings to make clear recommendations and deliver appropriate change;
•  Champions best practice throughout the team with focus on customer and brand experience;
•  May provide informal guidance to junior team members and coordinate the work of others;

Skills

• Modern Marketing Leadership
• Data Analytics and Insights
• CVM Campaign Development and Management
• Always on Marketing