Creative Director at NAYA by Africa

• We are looking for a talented and motivated creative director to manage NAYA by Africa's Communication and Marketing objectives. The successful candidate must be creative, a good communicator, and love the NAYA by Africa brand and its products. They must have a good understanding of digital marketing and how to effectively use it to engage customers. As the creative director, you will work closely with the graphic designer to deliver engaging content for our online(website and social media) and offline(retail) customer experiences. You should be highly creative, dedicated, and possess excellent written and verbal communication skills.

Responsibilities:

• Produce new ideas for company branding, promotional campaigns, and marketing communications for online and offline marketing.
• Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques.
• Directing creative sessions to develop monthly campaigns, update brand guide and increase our engagement on social media.
• Shaping brand standards and creating procedures to ensure all creative products are brand appropriate.
• Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.
• Developing exceptional and well-crafted copy for brand communications.

Requirements:

• Bachelor’s degree in art, graphic design, marketing, communications, journalism, and other relevant fields.
• A minimum of 3 years’ digital experience, particularly with, but not limited to web, social, and emerging technologies.
• A solid understanding of design, copy, and web practices.
• Brilliant interpersonal and communication skills.
• Have in-depth knowledge of brand development and multichannel marketing models.
• Must be a creative and strategic thinker.