Deputy Director, Digital Marketing at Kenya Tourism Board

Key Responsibilities

• Develops the overall digital marketing strategy, plans and implements in a timely manner to promote the destinations brand, product and experiences in the digital space achieving a return on investment.
• Creates strategies to increase online traffic to the organization’s website and improve user experience on the company’s website (Includes design, content and usability)
• Undertakes competitor analysis on digital marketing space and keep abreast with industry and market trends and best practices
• Identifies new digital marketing trends and ensure that the brand is at the cutting edge of the industry developments.
• Manages the creative direction and design of compelling and effective online marketing tools including and not limited to KTB's websites and applications, campaign ads and campaign landing pages
• Oversee all the KTB's social media accounts and channels
• Prepares and manages the digital marketing budget
• Develops KTB’s 360° digital communication plan and identifies activities for improving the quality of online content (Online, SEO/SEM, website, apps and social networks)
• Manages online conversations around the brand and product, identifying trends, issues and actively participating in achieving content engagement and conversion
• Optimizes content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
• Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Plans and executes all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Enhances capacity development of the organization on digital marketing and skills enhancement of the digital marketing team
• Prepares and manage the digital marketing budget
• Manages and oversees various digital marketing channels
• Identifies process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
• Leads, supervises and motivates members of the digital marketing team
• Manages risks within the department
• Mentors, coaches and provides leadership to the officers in the directorate

Key Qualifications and Experience

The ideal candidate must possess the following:

• Minimum of a Ten (10) years’ relevant experience with at least Five (5) years in digital marketing and with Five (5) years in a supervisory position
• Master’s degree in any of the following; Marketing, Tourism Management,Business Administration or its equivalent qualification from a recognized institution
• Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution with a Postgraduate Diploma in Marketing from a recognized institution
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web, Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Member of a relevant professional body
• Management course lasting not less than four weeks from a recognized institution
• Proficiency in computer applications