Digital Marketing Officer at Eagle HR Consultants

Key Responsibilities

Digital Marketing Strategy

• Develop, implement and monitor comprehensive digital marketing strategies across social media, search engines, email and other digital platforms.
• Track, analyze and report on campaign performance and audience engagement.
• Collaborate with internal teams to align marketing campaigns with business goals.

Social Media Management

• Manage and grow social media channels (Facebook, Instagram, TikTok etc.) with engaging content.
• Plan content calendars, schedule posts and run targeted campaigns.
• Engage with followers, respond to queries and maintain consistent brand messaging.

Website Development & Optimization

• Oversee website design, updates and maintenance to ensure usability, performance and mobile responsiveness.
• Optimize website content and structure for SEO to increase organic traffic and search engine rankings.
• Implement analytics tools to track user behavior, conversions and engagement metrics.

Search Engine Optimization (SEO)

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Monitor website ranking, traffic and SEO performance; suggest improvements.
• Stay updated on Google algorithms and industry SEO best practices.

Content Marketing

• Develop compelling brand stories and marketing content for digital channels
• Create blog posts, videos, infographics and case studies to engage and inform audiences.
• Showcase previous marketing campaigns and achievements to build credibility and authority.

Reporting & Analysis

• Generate regular reports on digital marketing performance, social media analytics, SEO metrics and website traffic.
• Provide actionable insights and recommendations to improve marketing effectiveness.

Knowledge, Skills and Experience Required

• Bachelors or Diploma in Marketing, Digital Media, Communications or related field.
• 2–5 years’ experience in digital marketing, social media management or web marketing.
• Proven experience in website development and SEO optimization.
• Strong portfolio showcasing prior marketing campaigns and storytelling skills.