Head of Marketing at Fido

About The Job

Job brief:

• We are looking for an experienced Head of Marketing to help us build and grow our brand. 
• You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
• If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.
• Ultimately, you’ll help us improve our company’s reputation and drive growth, shape and communicate our vision and translate brand elements into plans and go-to-market strategies

Responsibilities:

• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Measure and report the performance of marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements and skills:

• Proven working experience as a Head of Marketing / Senior Brand Manager from a B2C company (preferably an application product). - at least 6 years.
• Proven experience leading content creation and creative strategy and implementation.
• Experience leading marketing efforts in the Ghana market.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Experience leading a small team.
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices
• Degree in marketing or a related field