FIDO is the top financial app in its first market, Ghana, and has received a lending license and begun operations in its second market, the Philippines.Â
Read more about this company
We are looking for an experienced Head of Marketing to help us build and grow our brand.
You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.
Ultimately, you’ll help us improve our company’s reputation and drive growth, shape and communicate our vision and translate brand elements into plans and go-to-market strategies
Responsibilities:
Analyze brand positioning and consumer insights
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Measure and report the performance of marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Requirements and skills:
Proven working experience as a Head of Marketing / Senior Brand Manager from a B2C company (preferably an application product). - at least 6 years.
Proven experience leading content creation and creative strategy and implementation.
Experience leading marketing efforts in the Ghana market.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Experience leading a small team.
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with the latest trends and marketing best practices
Explore Careers for a Sustainable Future - British CouncilAre you interested in contributing to a more sustainable world? Then your skills and experiences can find expression in the Green Industry.
There are many routes to finding work in the green economy. Explore the different paths into environmental work, climate change and sustainability in this upcoming webinar where we will hear from industry leaders, employers and UK alumni who have gone on to successful careers in the green industries.
ALI Business Development Scholarship ProgramThe African Leadership Institute is currently on a mission to raise successful business leaders in Africa who can solve complex problems, create jobs, and establish value for their stakeholders. As such, we are giving scholarship to Africans through the ALI Online Business Development Scholarship program which is aimed at educating business enthusiasts of all levels. We invite learners, 18 years of age or older who are interested in expanding their business skills and knowledge of building a successful business to apply for the ALI Business Development Scholarship program. This program has been divided into two phases
Call for Applications for Mastercard Foundation Scholars Program at USIU-AfricaUnited States International University-Africa (USIU-Africa) has partnered with the Mastercard Foundation in its global Scholars Program. This initiative will offer academically talented youth from Africa facing financial, gender, displacement, or disability constraints an opportunity to access world class university education.
African European Digital Venture Program (AEDV)Our goal is to give African startups access to know-how about the European market and to strengthen partnerships between African startups and established European companies and startups. The initiation of partnerships in the field of digital transformation, also across continents, will create a win-win situation for both parties.
Our program gives startups the opportunity to get to know the European and German ecosystem in a concrete and practical way, to establish first contacts that can be the basis for future business and to acquire relevant knowledge for this purpose.
Gmail
Yahoomail