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  • Posted: May 8, 2023
    Deadline: Not specified
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    FIDO is the top financial app in its first market, Ghana, and has received a lending license and begun operations in its second market, the Philippines. 
    Read more about this company

     

    Head of Marketing

    About The Job

    Job brief:

    • We are looking for an experienced Head of Marketing to help us build and grow our brand. 
    • You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
    • If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.
    • Ultimately, you’ll help us improve our company’s reputation and drive growth, shape and communicate our vision and translate brand elements into plans and go-to-market strategies

    Responsibilities:

    • Analyze brand positioning and consumer insights
    • Translate brand elements into plans and go-to-market strategies
    • Manage a team of marketing people working on brand initiatives
    • Lead creative development to motivate the target audience to “take action”
    • Measure and report the performance of marketing campaigns, and assess ROI and KPIs
    • Monitor market trends, research consumer markets and competitors’ activities
    • Oversee new and ongoing marketing and advertising activities
    • Monitor product distribution and consumer reactions
    • Devise innovative growth strategies
    • Align the company around the brand’s direction, choices and tactics

    Requirements and skills:

    • Proven working experience as a Head of Marketing / Senior Brand Manager from a B2C company (preferably an application product). - at least 6 years.
    • Proven experience leading content creation and creative strategy and implementation.
    • Experience leading marketing efforts in the Ghana market.
    • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
    • Experience in identifying target audiences and devising effective campaigns
    • Experience leading a small team.
    • Excellent understanding of the full marketing mix
    • Strong analytical skills partnered with a creative mind
    • Data-driven thinking and an affinity for numbers
    • Outstanding communication skills
    • Up-to-date with the latest trends and marketing best practices
    • Degree in marketing or a related field

    Method of Application

    Interested and qualified? Go to Fido on fido.bamboohr.com to apply

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