Marketing Executive at iPay Africa

About the job

• The ideal candidate will be responsible for creating and executing our marketing strategy.
• You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
• You will have a strong marketing background with excellent communication skills and attention to detail.

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.

Preferred Qualifications

• Master’s degree is a plus.
• Proficiency with online marketing and social media strategy.
• Proven experience designing interactive applications and networking platforms.
• Willingness and ability to travel.
• Established press and media contacts.